TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jennifer Olson’

Roll Call: Best Buy’s new PR SVP, Atomic & Elasticity have new offices

Matthew Furman (left) has joined Best Buy as SVP of comms and public affairs, managing all PR, executive communications, community relations, and other areas. Furman joins from Mars Chocolate where he was on the management team and served as VP of corporate affairs.

Best Buy has hit hard times: CEO Brian Dunn recently resigned, the company reported a 26 percent drop in profits for the fiscal first quarter, and while revenue and adjusted earnings numbers topped expectations, same store numbers fell more than five percent. Interim CEO, G. “Mike” Mikan, has stepped in and will receive millions in pay.

“It’s time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners and customers understand that this company’s leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Ladies Head Outdoors With ‘Women’s Adventure’

What started as Dandelion in 2003 is now Women’s Adventure, the quarterly magazine for women between the ages of 20 and 80 looking for a few outdoor thrills. According to assistant editor Jennifer Olson, it’s a magazine without “any real direct competitors,” so if you’ve got an pitch about nearly anything focused on the outdoorswoman — endurance, athletics, etc. — this is the place to turn.

In mediabistro.com’s latest “How to Pitch for PR” get even more info about how and who to pitch at Women’s Adventure. “If products and ideas are relevant, we want to (and will) include them,” Olson told us.

Click here for more info. [sub req'd]