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Posts Tagged ‘Joel McHale’

PR Fail: Business Insider CTO Pushed Out Over Horrible Tweets

Apparently so—and “all opinions my own” statements on Twitter accounts aren’t quite enough when said opinions are as noxious as those of Pax Dickinson, just outed as Business Insider‘s resident bro-troll and forced out of his position as the site’s CTO. Here’s one of his amazing insights (keep in mind that this dude was C-level).

Last night’s Valleywag post highlighting Pax’s greatest hits appears to have led directly to his dismissal, which leaves us wondering how he managed to hang on so long in the first place. Did none of his bosses notice NSFW classics like this one, which must be seen to be believed? Somebody knew what was going on.

Is it? Not like he’s not proud of himself:

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ABC Campaign Calls on Viewers to Help Save Its Own Show

Here’s an interesting twist on the “low-rated cult favorite on life support” trend: the ABC network has created an ad campaign urging fans of its admired but struggling sitcom Happy Endings to help save the show by…you know, watching it live.

It’s almost like a mirror image of the challenge faced by critics’ favorites 30 Rock and Community, whose stars Tina Fey and Joel McHale accused NBC (in classic passive-aggressive style) of failing to properly promote their shows. In those cases, the actors themselves encouraged fans to voice their support via grassroots social media campaigns.

Of course this isn’t really groundbreaking public relations news, but it’s interesting because we’ve never heard of a network pulling a marketing move like this before — and something tells us that it will become more common as the TV business model changes to keep up with every other form of content distribution. Here’s the spot:

There’s also a hashtag and some funny tweets:

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Twitter Buzz Helps Boost TV Ratings

The biggest PR/marketing story of the week so far involves Coca-Cola‘s surprising announcement that social media “buzz” doesn’t translate to short-term boosts in sales. On the television front, however, research comes to the opposite conclusion: yesterday we learned, via our sister blog Lost Remote, that Nielsen finally released a yearlong study firmly tying Twitter mentions to increased ratings for popular shows.

How does that relationship work? Let’s check out the numbers:

The Twitter effect is least influential on season premieres. an 8.5% increase in buzz (or related tweets by volume) leads to a 1% bounce in viewership among the 18-34 set, while a 14% increase creates the same gains among viewers aged 35-49. For midseason episodes, however, the numbers are more impressive: the amount of buzz required to create a similar 1% ratings bump is almost half the size for episodes airing midway through the season.

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