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Posts Tagged ‘Josh Hendler’

H+K Strategies’ New Offering Targets Political, Financial, Media Influencers

Hill+Knowlton Strategies has launched Influence Point, a new offering for the agency’s U.S. clients targeting political, financial, and media influencers with online advertising. The H+K research and digital teams have developed a proprietary methodology to serve up display, mobile, and video ads to the niche group of target influentials for a client’s campaign.

Andrew Bleeker, global digital practice director, and global chief technology officer Josh Hendler will manage the product, which will be run in collaboration with the Research+Data Insights group.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Roll Call: MSLGroup, H+K Strategies, Netflix, and More

Renee Wilson, MD of MSLGroup‘s New York office and lead on the firm’s P&G business, and Bob Bejan, founder of MSL’s creative studio PBJS, have been appointed to the firm’s global management board, effective February 1. (Both pictured left, top to bottom.) Wilson will now be chief client officer based in New York and Bejan, chief development officer, based in Paris. Wilson is transitioning her MD duties to a new exec that hasn’t yet been named. Jenny Pigott will become CEO of PBJS and Ian Saunders will be president and chief creative officer for PBJS in Chicago, Seattle, and New York.

Netflix CMO Leslie Kilgore has been appointed to the company’s board as a non-executive director. She’s held the CMO role for 12 years. Jessie Becker, previously VP of marketing and an 11-year vet of the company, has been named interim CMO. Jonathan Friedland has been appointed chief comms officer. He joined the company last February from Disney. The company is seeking a new CMO. [via]

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