Hill+Knowlton Strategies has launched Influence Point, a new offering for the agency’s U.S. clients targeting political, financial, and media influencers with online advertising. The H+K research and digital teams have developed a proprietary methodology to serve up display, mobile, and video ads to the niche group of target influentials for a client’s campaign.
Posts Tagged ‘Josh Hendler’
Renee Wilson, MD of MSLGroup‘s New York office and lead on the firm’s P&G business, and Bob Bejan, founder of MSL’s creative studio PBJS, have been appointed to the firm’s global management board, effective February 1. (Both pictured left, top to bottom.) Wilson will now be chief client officer based in New York and Bejan, chief development officer, based in Paris. Wilson is transitioning her MD duties to a new exec that hasn’t yet been named. Jenny Pigott will become CEO of PBJS and Ian Saunders will be president and chief creative officer for PBJS in Chicago, Seattle, and New York.
Netflix CMO Leslie Kilgore has been appointed to the company’s board as a non-executive director. She’s held the CMO role for 12 years. Jessie Becker, previously VP of marketing and an 11-year vet of the company, has been named interim CMO. Jonathan Friedland has been appointed chief comms officer. He joined the company last February from Disney. The company is seeking a new CMO. [via]