Time magazine’s Josh Sanburn tackles “The Evolution of Corporate Logos” in a slideshow that tracks brands including Gap, CBS (which hasn’t changed a bit in 60 years), and KFC. The deck on the slideshow is “What’s behind the trend toward kinder, gentler branding.” We would question whether the logos reveal something kinder and gentler. In fact, one could argue that NBC did away with the kind and gentle peacock when it introduced its new logo.
Posts Tagged ‘KFC’
Last week’s PRNewser Poll is closed and the votes are in.
We asked whether KFC was doing damage to its brand with a campaign that put female college students in pants that had the fast-food chain’s Double Down sandwich promoted on the bum. More than 77 percent of respondents said, “No. Most people won’t be bothered by the campaign, so KFC’s reputation is safe.” Good news for KFC, but what does that say about us?
On a different note, the PRSA 2010 International Conference is taking place this week and there are dozens of panel discussions and speeches taking place. One of them, hosted yesterday by Cision SVP Brett Safron, and VP of global business development Kevin McFall, was titled “PR and the Web 3.0 Revolution: You Haven’t Seen Anything Yet.”
Last week, there was tons of discussion about influence versus popularity. Our poll asked whether clickthroughs determine influence and the overwhelming majority of respondents took the middle of the road.
Seventy-five percent said, “Sort of. Clickthroughs are just one factor in determining influence.” Slightly more than 15 percent gave a definitive “yes,” and about nine percent said “no.” I’d be curious to hear from those who thought clickthroughs play no role in influence. The comments are open.
This week, we learn that KFC is expanding its controversial campaign that puts the “Double Down” sandwich mark on the bottoms of college women.
In a tacky attempt to turn around its poor financial results, KFC is paying female college students $500 to hand out coupons while wearing pants that have the words “Double Down” and Colonel Sanders’ face plastered across their bums.
The Double Down is a bunless sandwich. Moreover, the Colonel would’ve turned 120 years old this month. After all this time, you’d think he – and women – would deserve more respect.
According to USA Today (which posts the story about this promotion with a link to another story titled “KFC tries to revive founder’s prestige” embedded in it), the chicken chain saw a seven percent drop in same-store sales in the second quarter. And the company found that 60 percent of those between the ages of 18 and 25 can’t identify Colonel Sanders. So, to rebuild the reputation of the brand among this age group, the company has turned to the butts of female college students. Read more
While the agency won’t be able to offer you any free chicken, their client, KFC is offering one piece of free grilled chicken at 5,000 locations today. A quick news search shows an Associated Press story alongside a slew of broadcast and other coverage for the campaign.
KFC did the same stunt back in May, with the help of Oprah Winfrey. Oprah announced a promotion on her show, which led to people flooding KFC locations. People couldn’t get their free chicken as stores ran out, and some were angry.
This time around, some changes have been made. No coupons are required, one can just walk into the store to get their free food. Kelly Felter, Account Supervisor at Weber Shandwick tells PRNewser that in addition to the agency’s work, Draft FCB created the advertising and MediaEdge handled the media buy.