In honor of Skin Cancer Awareness Month, the Style Network has expanded its year-round “Fight With Style” campaign to raise awareness about the disease. There’s a new PSA (above), additional online information, partnerships with a number of organizations (there’s an event on May 11 with the SHADE Foundation in Washington D.C.), and the release of data from its poll of 1,000 women ages 18 to 54 year old, conducted with polling company company TM, inc./WomanTrend.
According to the poll, 48 percent of respondents have never been to a dermatologist; the same percentage were surprised to learn that there are more cases of skin cancer diagnosed than breast, prostate, lung ,and colon cancers combined; and only one in five use sunscreen daily.
We reported on Marc Jacobs‘ t-shirt design featuring Victoria’s Secret model Marisa Miller to raise awareness about skin cancer back in December. Separately, we’re curious about why skin cancer campaigns seem to focus more heavily on women.