TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Miracle Whip’

Miracle Whip Encourages the Public to ‘Keep an Open Mouth’

From horse meat burgers to killer soft drinks, all recent food-related PR seem to have been seriously disturbing. So it’s a welcome break to recognize, by way of this new video, that at least Miracle Whip has a sense of humor.

The video plays off of the “We Are World” song first recorded by USA for Africa in 1985 and then revived in 2010 to support relief efforts in Haiti. Miracle Whip seized the opportunity to make fun of itself with a song that the public recognizes as both sincere and somewhat removed from reality (the most pampered people in the world singing for the most unfortunate). And that’s a good thing. Here’s why:

1. The brand is named Miracle Whip; that’s hilarious. It is exceedingly difficult to build a serious campaign around a name like that.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Resource Interactive: The Oscars Actually Did Win Social Media Gold

Digital marketing agency Resource Interactive, has taken a subjective look at the Oscars as well as the brands that advertised during the ceremony broadcast to assess whether they successfully integrated digital elements into their audience experiences.

According to Resource, JCPenney, Miracle Whip, and Gillette Venus were among the better of the 12 advertisers for the evening. They used the occasion to launch ad campaigns and tried to drive traffic to the Web, encourage online voting, or use their ads to direct consumers to their Facebook page. Still, the increase in the number of “likes” or new Twitter followers was relatively small.

For the Oscars themselves, however, the use of social media and a variety of platforms did lead to audience engagement.

Read more