You know someone’s got the branding game down when the public sees the name of the product and the company that makes the product as interchangeable. Examples include Ziploc, Kleenex, Tylenol…and the sadly defunct Muzak.

We don’t know about you guys, but every time we encounter that particularly lame genre of light, mostly instrumental tunes heard in elevators, doctors’ offices and pharmacies around the world, the word “Muzak” comes to mind.

Yet Mood Media, the “multi-sensory marketing/brand marketing/neuromarketing”(!) agency that bought the struggling company in 2011, recently decided to put the name down for good. Why?

The agency’s CEO acknowledges that the decision marks the “end of an iconic American brand”–and that’s just the problem. He told The New York Times that Muzak “is often perceived as an epithet for elevator music”, implying that the public would be more likely to dismiss Mood Media altogether if it retained the Muzak name.

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