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Posts Tagged ‘New York Stock Exchange’

Twitter Picks Patrick Stewart, King of the Internet, to Ring Its IPO Bell

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Patrick Stewart pretty much rules everything right now. When our favorite Starship Captain isn’t winning Halloween with his lobster-in-a-bathtub costume, he’s telling everyone about how much he enjoyed his first-ever slice of pizza or power walking the Brooklyn Bridge with Gandalf to promote their new theater thing.

So it made perfect sense for Twitter to pick Sir Stewart, along with a couple of other social celebs, to ring the bell at the New York Stock Exchange this morning for its IPO just in case you weren’t paying attention:

Here’s how NYSE’s PR described the participants:

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Lay’s ‘Do Us A Flavor’ Contest: Customers Vote For Their Favorite Chips

Lay's Do Us a FlavorChicken & Waffles potato chips, anyone?

Last week, top snack brand Lay’s rolled out three consumer-created flavors of their famous potato chips: Cheesy Garlic Bread, Sriracha (named for a spicy Thai sauce), and Chicken & Waffles. These…unconventional creations are the three finalists in the company’s “Do Us A Flavor” contest, which saw 3.8 million fan submissions between July 20 and Oct. 6.

Ram Krishnan, VP of Marketing, FLNA said of the competition:

“Millions of Lay’s fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors. But now the final decision is in America’s hands – and we can’t wait to see what they will decide to be the next great potato chip flavor.”

Fans of the fun flavors have until May 4 to vote for their favorite. The winning chip will earn its creator $1 million in grand prize money or one percent of their flavor’s 2013 net sales (whichever is higher) while taking its place alongside bags of BBQ and Sour Cream & Onion as a grocery store staple.

And, like the Monopoly “Save Your Token” campaign, the “Do Us A Flavor” promotion features a strong social media component.

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Was Occupy Wall Street a PR Failure?

Today a number of Occupy Wall Street supporters were back in downtown Manhattan planning to surround and block access to the New York Stock Exchange; dozens have already been arrested, but you probably won’t hear too much about related events in the week to come unless you follow politics closely.

Why? Because the public at large seems to have moved on—and so have many former supporters. Some members of the movement would like to re-take their place in the spotlight, but from where we sit it looks like Occupy’s moment in the public square has all but come and gone.

On the first anniversary of the original Zucotti Park gathering, everyone’s asking: What went wrong? What went right? Without commenting on the ideology behind Occupy, we’d like to examine the group’s PR strategy.

One thing can’t be denied: Occupy got the world’s attention, and it inspired American media figures to spend more time discussing income equality and the effect of wide-scale financial crimes on the general public than ever before. History has taught us that acts of civil disobedience, especially when coordinated and executed on a large scale, can quickly attract the interests of the outside world. All international news organizations reported on Occupy, and the phrase “We Are the 99%”, however you may feel about it, had real staying power.

The real problem lies in the follow-up, however.

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NYSE Celebrating Its First ‘Social Media Day’

The New York Stock Exchange has declared that tomorrow will be “Social Media Day”; a day to “explore social marketing strategy and emerging trends in corporate and political communications.”

In celebration, the NYSE has planned a number of panel discussions covering a variety of topics — “Building Your Personal Brand Online,” for example — and is bringing in a number of experts. Among the guests are CNBC Washington reporter Eamon Javers and executive director of the NFL Players Association DeMaurice Smith.

Also taking part is former White House Press Secretary Ari Fleischer, who sounds like he has no business anywhere near this event.

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