TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Parks and Recreation’

Twitter Buzz Helps Boost TV Ratings

The biggest PR/marketing story of the week so far involves Coca-Cola‘s surprising announcement that social media “buzz” doesn’t translate to short-term boosts in sales. On the television front, however, research comes to the opposite conclusion: yesterday we learned, via our sister blog Lost Remote, that Nielsen finally released a yearlong study firmly tying Twitter mentions to increased ratings for popular shows.

How does that relationship work? Let’s check out the numbers:

The Twitter effect is least influential on season premieres. an 8.5% increase in buzz (or related tweets by volume) leads to a 1% bounce in viewership among the 18-34 set, while a 14% increase creates the same gains among viewers aged 35-49. For midseason episodes, however, the numbers are more impressive: the amount of buzz required to create a similar 1% ratings bump is almost half the size for episodes airing midway through the season.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Emmy Nominees, Actors Who Were Snubbed, Win Big Buzz

Today was a great day for those who were nominated for an Emmy award. But it’s actually a pretty darn good day for the actors and actresses who end up on the countless lists of those who were snubbed.

Over the past hours, these overlooked actors and their shows are getting high praise from reporters nationwide, landing story after story about how great they are and how dumb the Emmy committee is.

Among today’s PR Buzz Winners are True Blood and one of its lead vampires Alexander Skarsgard (above); Glee‘s Lea Michele and Cory Monteith; zombie thriller The Walking Dead (when is that coming back BTW?!); and Nick Offerman from the comedy Parks and Recreation.

Congrats to today’s winners. It’s likely these folks will all be winners again around September 18, when entertainment reporters, digging into the corners of every Emmy angle, will rehash their lists of who should’ve been nominated.