The first time we saw the below ad for Red Robin, we half-smirked and half-cringed; though we could tell what the spot was trying to do, we were also very aware that the actual execution sent an all-together different message.
In an attempt to humorously inform parents that Red Robin is a restaurant with a variety of options to please the whole family, its latest TV spot features an actress delivering the line, “We even have a garden burger … just in case your teenage daughter is going through a phase.”
Though we agree with Ad Week that this was likely meant to seem conspiratorial (Your kids are picky and fickle? Mine too!) the line instead comes across as abasing, as if insinuating that vegetarianism — often a complex and long-term lifestyle choice – is little more than a silly whim akin to other overly-dramatic teenage flights of fancy like boyband crushes. Read more