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Posts Tagged ‘Sabrina Horn’

2010 PR Predictions: Tech Edition

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Continuing our 2010 predictions series, here are some thoughts from tech agency heads, and a vendor…

“Everyone is saying this, but we’ll see more IPO’s in 2010. A lot of people are willing it to happen. It’s going to be a good recovery year.” Jason Mandell, Co-Founder, LaunchSquad

“2010 will present its own challenges. We are not a fully recovered economy, and the communications industry has much to do in terms of remaking and shaping itself for a changing market. We have to be careful not to be overly exuberant that things will be all that different in January than they were in December, and we must run our businesses prudently.” Sabrina Horn, Founder & CEO, Horn Group

“The much-heralded ‘death of the press release’ will prove a lie, and that press releases–especially well-written ones from local businesses and organizations–will become more important than ever.” Colin Mathews, President & CEO, readMedia

“Those firms that put mechanisms in place to insulate themselves from the downturn early on should be fine in 2010. Also sectors such as tech and green tech continue to rebound. Large conglomerates that missed their numbers in 2009 will snap up smaller shops to compensate for their balance sheets. Valuations are likely lower now. Small and mid-size shops that were battered in the downturn are likely looking for liquidity or exits.”
Donna (Sokolsky) Burke, Founder, Sparkpr

“Virtually every Ph.D. student who can say ‘algorithm’ and chew gum at the same time devotes their thesis to building a social media monitoring tool. Each is convinced he or she has cracked the code on the best way to capture every word, visual and action that transpires in this alternative universe called social media. These 500+ companies scamper to find a PR agency, creating a dotcom-like boom for the PR industry.” Lou Hoffman, CEO, The Hoffman Agency

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Tech PR Agencies Hoping for IPO Market in 2010

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Rumors abound this week that investors in user review social network Yelp are potentially pushing the company to IPO after turning down a $500 acquisition deal from Google. Similarly, “at least 50 venture-backed companies could seek to go public next year, possibly as high as 100,” reports Marketwatch’s Theresa Poletti.

This led us to thinking: Is it better for PR agencies to have clients in an M&A market or an IPO market?

“I sure wish there was a bigger IPO market,” said Horn Group CEO Sabrina Horn when asked the question in an interview with PRWeek on December 4th. “When a company goes public, their communications needs grow and expand. In an M&A market, when a company gets acquired, they go away, and that’s tough for agencies.”

Brew Media Relations founder Brooke Hammerling took client NetSuite through its IPO two years ago and has retained them since. “Obviously, we want our clients to be happiest,” she told PRNewser. “From an agency perspective, if a company is bought, that’s great for the company, but usually you wind down your work with them. The acquiring company will handle all PR. If a company goes public they will more likely keep their PR firm.”

Tech PR professionals: what’s your take? Leave your thoughts in the comments.

[Disclosure: This PRNewser previously worked at Horn Group.]

Twittering the NextNY PR for Startups Discussion

Tonight’s panel looks at the tools & tricks, what you can DIY, and when you need to hire a consultant.

NextNY is an organization open to all, focused on young people who “have a stake in the future of tech and new media in New York City”.

Check out our Twitter feed below for @PRNewser, and follow @nextny too. The hashtag for the event is #startuppr. The panel includes 5 PR people, and 3 journalists including:

-Mary Kathleen Flynn, Senior Editor, The Deal
-Gillian Reagan, Reporter, The New York Observer
-Rose Gordon, News Editor, PRWeek
-Sabrina Horn, President, The Horn Group
-Peter Himler, Founder/Principal at Flatiron Communications LLC
-Jay Kolbe, Vice President, Weber Shandwick
-Adam Isserlis, Director of Digital Media, Rubenstein Communications
-Chantelle Karl, PR Manager, East Coast, Yelp