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Posts Tagged ‘Scott Rudin’

‘Dragon Tattoo’/'New Yorker’ Situation Shows Why Embargoes No Longer Work

Rooney Mara and Daniel Craig in David Fincher's 'The Girl with the Dragon Tattoo' Photo: Merrick Morton

Gasp! The New Yorker has broken an embargo on its review of The Girl With the Dragon Tattoo, the much-anticipated David Fincher version of the crazy-popular book by Stieg Larsson.

IndieWire has the email chain between New Yorker reviewer David Denby and the film’s producer Scott Rudin, which you can read here. Rudin also contacted other reviewers urging them to stick with the December 13th run date.

In a nutshell, the end of the year is crunch time for reporters on the movie beat because so many films come out at once in order to be considered for awards season. In an effort to fit everyone’s schedule, Dragon Tattoo was specially screened by the NY Film Critics Circle (Denby is a member) earlier this month with a December 13 embargo date. The New Yorker has decided to run its review today.

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‘The Social Network’ Screenings Add to Pre-Opening Frenzy

For the past couple of weeks, it’s been impossible to boot up your computer without tripping over half a dozen stories about The Social Network. (I guess you can add PRNewser to the list of media contributing to the hoopla.)

The pre-release buzz was also facilitated by an outreach campaign by Sony Pictures, which set up 350 screenings and stopped at 25 college campuses nationwide to build interest in the movie.

“We also showed it to people who would be obviously interested in the subject, entrepreneurship, and innovation. We showed it at business schools, hedge funds, anyone involved in the financial business,” one of the film’s producers, Sony PicturesScott Rudin, told the New York Times.

The studio also worked with Mashable and the organization Girls in Tech for screenings. Members of the tech community have been particularly open about their skepticism and/or indifference to the film, with The Daily Beast publishing a story today about the film’s frenzy-free zone, Silicon Valley.

“When we first heard about The Social Network, I thought it was a ridiculous idea. But it’s come together,” Mashable’s editor-in-chief Adam Ostrow tells the Times.

The movie opens in theaters today. Good luck getting a ticket if you haven’t already.

John Barlow Exits Broadway Firm Barlow-Hartman

Broadway show PR specialist shop Barlow-Hartman will close on June 14th, the day of its 10-year anniversary according to a statement by partner John Barlow given to the New York Times this afternoon. The firm represented nearly every show you’ve ever heard of including The Producers, Gypsy, Fully Monty and Movin’ Out as well as current projects 9 to 5, Guys and Dolls and Rock of Ages.

A new agency led by Michael Hartman, The Hartman Group, will spring up in its place, taking over existing and future work and all staff including Wayne Wolfe, Leslie Baden, Tom D’Ambrosio, Juilana Hannett, Michelle Bergmann, Melissa Bixler, Matt Shea, Lexie Pregosin and Frances Connelly.

Presumably this was a buyout, as Barlow also announced that he is opening a firm though with no specifics listed. Both The Times and Broadway World went with the positioning in the statement. According to CityFile–the cartographer of Manhattan’s elite–Barlow is the long-time partner of producer Scott Rudin. The two have been together since 1998. Rudin is known for both producing highbrow hits like The Hours and No Country for Old Men, and his legendary temper. He apparently once threw an entire iMac at a staffer.