TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Social Media Marketing’

Facebook Timeline Images Just Got Bigger

In case you didn’t notice, something looks a little…different on Facebook today. That’s right, the featured images on your timeline have outgrown their pants.

This is a good thing, because so much of social messaging is visual and the bigger the image, the more noticeable it becomes.

According to the CEO of Adquant, one of the first companies to become a Preferred Marketing Developer with Facebook, “The new ad formats are very goal oriented from promoting offers to driving mobile app installs.” It’s all part of Facebook’s new and improved ad units, but the change isn’t just relevant to advertisers and marketers: it helps your clients’ products—be they apps or snack foods—look shinier and more appealing. And it can make any Facebook campaign or sponsored post pop out of users’ timelines as well.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Instagram for Brands: Two Steps Forward, One Step Back

Photo courtesy of PiXXart / Shutterstock.com Every brand on Earth is chomping at the bit to place official ads on the rapidly growing Instagram, but parent company Facebook continues to proceed with extreme caution.

While Mark Zuckerberg says he is very encouraged by the expansion of the image-sharing network, he clearly does not plan to open the commercial floodgates until he’s good and ready. In his own words, Instagram must first focus on “build[ing] community” before determining how best to use its considerable potential as an ad/marketing forum. We can see why Zuckerberg prefers to take low-risk baby steps, no matter how impatient advertisers may be.

In the meantime, brands and their social media teams should be quite happy to learn that they do have more promotional options on Instagram thanks to the newly introduced function “photos of you,” which allows users to tag any other existing account—be it a friend, a celebrity, a local business, or a big-name brand—in their own pics. Amateur lensmen and brand managers alike will receive notifications when others tag them, and they can then choose whether to display these images on their own public feeds.

Can you say “pre-approved user generated content?”

Read more

Will There Be a Pinterest for Men?

PinterestThe rise of Pinterest was one 2012’s biggest ongoing PR/marketing stories. We recently discussed the social media upstart’s role in the re-branding of print lifestyle magazines and wondered why so many marketers remain skeptical. Last month, Pinterest finally launched business pages, leading to lots of blog posts with headlines like “Is Your Brand on Pinterest? Why Not?”

OK, so everybody needs to look into Pinterest as a marketing tool. One big challenge, though: despite the fact that the company’s founder is a man, its community remains overwhelmingly female—most recent estimates put the ratio at 2:1 or higher, and as of this February a whopping 97 percent of the site’s Facebook fans were women. For some brands this demographic bias works quite well; for others it renders Pinterest all but useless.

To ask the inevitable question: Why don’t we have a “Pinterest for men?”

Well, it’s not for lack of trying—as of today, we’re still getting email pitches from sites positioning themselves as the pinboard of choice for those of the masculine persuasion. Here are a few, along with their taglines:

We see a pattern developing here…

Read more

NYC Restaurant Debuts ‘Instagram Menu’

For once we are truly shocked that no one thought of this sooner.

The brand new Manhattan Latin-American restaurant Comodo found a way to turn the world’s favorite hobby—playing with food—into a slick promotional tool. We know that everyone loves to take Instagram pics of their organic meatloaf and artisanal watermelon agave mojitos, so why shouldn’t restaurants use those photos to hype their products? It’s free PR, which just happens to be everyone’s favorite kind!

The plan is simple: Comodo put the #ComodoMenu hashtag on the bottom of its standard print menus, encouraging diners to take their own photos and, by using the hashtag, add them to a growing “virtual menu” made up of customers’ own pics. We’re generally as cynical as the next blog, but this is a pretty cool idea. And yes, there’s a video:

The “Instagram Menu” manages to combine direct marketing with social media and narcissism! It’s a winning combination!

Early Bird Rates for Mediabistro’s Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide attendees with dynamic social media training. By the end of the eight-week program, you will be able to create an integrated strategic plan using various social media platforms in order to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20.

Our speakers include:

Michael Bepko, Global Online Community Manager, Whole Foods Brian Carter, Author, LinkedIn For Business
Keidra Chaney, Digital Content Strategist, The Web Farm Lauren Cucinotta, Branding + Editorial Manager, TEDx
Jennifer Dubrow, Global Social Business Transformation Leader, Inside Sales, IBM Frank Eliason, Senior Vice President of Social Media, Citibank
Jim Hopkinson, Digital Marketing Strategist + Blogger, The Hopkinson Report Barbara Pantuso, Director of Product Strategy, Huge
Dr. Jay Parkinson, Pediatrician and Social Entreprenuer Andrew Patterson, Director of New Media, MLB Advanced Media
Dave Pickett, Social Media Editor, University of Chicago Amy Porterfield, Author, Facebook Marketing All-In-One for Dummies
Brian Ries, Senior Editor, Social Media, Newsweek & The Daily Beast Jennifer Rubio, Social Media Marketing Manager, Warby Parker
Steven Tristan Young, Director, Acquisition Marketing and Brand Awareness, Seamless.com

This year, we have developed industry tracks designed to focus on specific needs of three industries: restaurants, higher education, and entertainment + social TV. Led by an expert, each break-out group allows your to pose specific questions, connect with others, and engage in productive conversation.

Our industry track leaders include:

Natan Edelsburg, VP of Sawhorse Media; Writer at LostRemote.com Alexis Halejian, Online Marketing Manager, B.R. Guest Hospitality
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT

If you don’t fall within these industry groups, we’ve got Mediabistro experts and advisors available who can answer any of your questions. Learn more about the program.

Read student testimonials from past sessions.

Remember, tomorrow is the last day to sign up with our early bird rates, so register today.

Launch a Complete Facebook Marketing Campaign

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28.

Over the course of six weeks, you’ll get hands-on experience launching a complete Facebook marketing campaign. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started. Read more