Ben & Jerry's 30 Rock Ice CreamThe public loves to tune in to the end of anything. We’re still mad about the last episode of The Sopranos, saddened by the rumored death of Twinkies and, deep down, a little disappointed that the whole “2012 apocalypse” thing never came to pass.

Tomorrow marks the final episode of 30 Rock‘s last season, and we can’t wait to see how the 7-year-old show will end. This perpetual underdog of a sitcom resonated with certain segments of the public, who came to know the characters and quote them during office meetings and happy hours. But now it’s time to say goodbye.

Farewells, of course, bring big ratings numbers. Tomorrow night millions of Americans will watch as Liz Lemon, Jenna Maroney, Jack Donaghy, and that guy who plays Tracy Morgan ride off into the flat screen sunset along with Ben & Jerry. That’s right–the ice cream guys.

Ben & Jerry didn’t become ice cream moguls because they were quirky farmhands; they’ve been a savvy PR team from the beginning. This week, while other brands roll the dice and blow their entire annual marketing budgets on Super Bowl ads, Ben & Jerry chose to aim for a demographic that appreciates their brand of quirk. We have little doubt that fans will literally eat up their latest release, 30 Rock Ice Cream (not to be confused with the Alec Baldwin classic “Schweddy Balls.

Ben and Jerry’s doesn’t want to steal the show, however; the ingredients to the new flavor won’t be revealed until after it’s all over. Let’s just hope Tracy Morgan didn’t make the recipe.

Oh, and here’s Brian Williams explaining the project like only he can:

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