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Posts Tagged ‘Subaru’

PR Firm Participating in Subaru Tour

Baltimore-based Warschawski has been chosen to participate in Subaru’s “Work Play Love” tour, a springtime initiative that will take the automaker to companies they they’ve determined promote a good work-life balance. The firm doesn’t work with Subaru.

“Our ‘Work Play Love’ tour is a recognition of those efforts and an invitation to come out and play,” said Subaru’s promotions and sponsorships manager, Todd Lawrence, in a statement.

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Spin the Agencies of Record

The 2011 Subaru Forester

Subaru of America has chosen MWW Group as its AOR. MWW consumer marketing teams in New York and Los Angeles will lead the account, with help from Dialogue Digital, the firm’s social media and digital team. Subaru won an Edmunds.com marketing award earlier this year with Carmichael Lynch and spoke with us in June about the importance of PR to its business.

Trilliant, a company specializing in utilities and energy efficiency, has chosen Edelman as its global AOR. Clean energy teams in Atlanta and Silicon Valley will be leading the account.

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London Olympics Tourism Push, a Nuclear Error?

With not too much uproar over the depressing lyrics, the London Tourist Board is using the Clash’s punk classic “London Calling” to lure visitors to the 2012 Olympic games.  The title track from the 1979 album was influenced by the Three Mile Island nuclear meltdown earlier that year.

What’s more important when brands and organizations attempt to evoke an emotional response with music, melody or lyrics?

“London Calling” actually seems fitting since the struggles covered in the band’s incredible 20-song narrative are with us today. Except, nuclear meltdowns are big in Japan.

Our text-heavy, PR-messaging-mindset had us initially confused in the same way as when Royal Caribbean thumped cruise vacations with Iggy Pop’s “Lust for Life” (liquor and drugs!), when Subaru hawked station wagons to hockey moms with The Pogues “If I Should Fall from Grace with God,” or when AT&T used Lou Reed’s “Perfect Day” during the last winter Olympics.  The latter, for anyone who saw the gut wrenching movie Trainspotting, invokes a pukey, ominous feeling–don’t jump into space snowboard girl, you’re on heroin!

(See after the jump for embedded videos of the ads.)

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Auto Industry Using PR to Boost Sales and Loyalty

The 'Catch A Chevy' service was available at all SXSW shows this year.

May sales numbers may have shown a decline of 3.7 percent, but the outlook for many auto makers is positive. Over recent months, we’ve noticed increased signs of PR activity across the auto sector. We asked a few PR experts at auto companies what they’re observing and the role that PR is playing in their businesses.

“People are definitely buying more cars,” says Kyle Bazemore, senior manager of Infiniti product communications. The luxury auto brand recently re-upped its partnership with Amex Publishing, targeting gourmet foodies at a series of events over the next few months.

“Now it’s getting to the point where customers are saying, ‘I need a car,’” he added.

Ways of reaching those consumers have changed due to a number of factors.

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Edmunds.com Chooses Subaru for Marketing Award

Subaru has been chosen for Edmunds.com‘s 2011 Marketing Breakthrough Award, which will be handed out at this week’s New York International Auto Show. According to Edmunds’ press release, the car brand was selected for its ad campaigns as well as its fake online launch of the “Mediocrity Sedan,” which was meant to draw attention to its Legacy model. Edmunds attributes 263,000 U.S. sales in 2010 to the marketing effort.

Carmichael Lynch has worked with Subaru of America for four years.