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Posts Tagged ‘The New York Times’

PR Win: NYT Profiles Forbes Right Before It Goes Up for Sale

0717_forbes-cover-vergara-080612_400x51911This morning’s big media news scoop, via Bloomberg: Forbes Media is on the market for sale to the highest bidder.

As Skift‘s Rafat Ali notes, this announcement comes less than a week after The New York Times ran a big profile of the business. Coincidence or great PR? We think you know the answer.

Hell, the headline reads “Preserving Venerable Forbes Brand, With an Aggressive Digital Drive”, and the article is all about how the Forbes native advertising program (which totally works, BTW), along with sponsored events and other new revenue streams, will increase its value as a standout in the floundering media field. From the second and eighth paragraphs:

Forbes Media’s 60-year-old soft-spoken and folksy chief executive…has spent the last three years transforming the company from a financially troubled family business into an enterprise that has moved aggressively to embrace the new digital landscape.

Forbes spokeswoman said that advertising revenue for Forbes.com would grow by 35 percent from 2010 to 2013

Times columnist Christine Haughney just wrote their sales pitch for them.

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The New Yorker Editor David Remnick Comments on His Career, the Magazine’s Content and Cover Controversies

New Yorker Cover“While most magazines have their moments in the culture, The New Yorker has mattered a lot at various points in time,” said David Remnick, the magazine’s editor. New York University’s Arthur L. Carter Journalism Institute hosted a wide-ranging conversation with him on Tuesday evening.

Remnick shared his candid thoughts on his career, his editorial role, the magazine’s print and digital content and occasional controversies. While being The New Yorker editor is a once-in-a-blue-moon opportunity, many takeaways from Remnick’s experiences about career timing, managing work relationships, having strong competitors and staying relevant apply across positions.

Below are selected highlights.

Early career: “There were things back then called paid internships”, Remnick emphasized, (in his only reference to the ongoing Conde Nast internship controversy). He got an internship at Newsday, and another at The Washington Post. He also taught English in Japan and served as WaPo’s foreign correspondent in Moscow, competing for stories with Bill Keller of The New York Times.

He attributes his eventual switch from newspapers to magazines to the waiting room at his father’s dental practice. He spent time there reading magazines while listening to rock music. “The New Yorker was hard to grasp beyond the cartoons when I was little, but I warmed to it.”

Being named editor : After Tina Brown left, Remnick, who had been working at The New Yorker, became editor. He said he got the job, even though he had no prior professional editorial experience, after Sy Newhouse’s initial choice was nixed. As Remnick recalled, “they really needed an editor in a hurry. But the geometry of my relationships with other editors changed, and that’s still complicated.”

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Randi Zuckerberg’s Veterans Day Book Promo Was a Little Off

We almost hate to point at Randi Zuckerberg because we’ve never heard of her being a big meanie to anyone, unlike her brother in that fictional movie we saw called Justin Timberlake Is a Rich Douchebag. But this is really not the best way to promote your new book on Veterans Day, is it?

Sure, we get the direct connection between a semi-memoir about balancing your digital life with the real world and serving in the military…

Oh wait, no we don’t.

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9 Takeaways from Gary ‘Social Media Expert’ Vaynerchuk’s New York Times Profile

b4a56206edc032c7fa0f2dddf5cfb746This weekend’s New York Times profile of VaynerMedia founder Gary Vaynerchuk is a must-read for anyone who works with social media. Some might call him the go-to master of social marketing, and he has a few nuggets of wisdom to share with readers. Here are some of the basics.

1. When he asks questions of his million-plus Twitter followers, he really means it:

“When a follower in Canada wrote ‘Just ran out of Tabasco,’ Mr. Vaynerchuk overnighted eight bottles.”

2. We’re not sure, but he might want you to buy his new book:

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The Price of Guy Fieri’s Friendship: $100,000

Now we know what he's laughing about.How much would you pay to hang out with Guy Fieri for a day? NYT restaurant critic Pete Wells would probably say “nothing”, because he can’t forgive the Guy for ruining a plate of nachos, aka the “hardest [dish] in the American canon to mess up”. But for hedge funder Steven A. Cohen, the experience was worth $100,000.

What did that sum buy the man? According to the recently published expose From Scratch: Inside the Food Network, the deal was that Cohen and Fieri would be “friends for a day” and do all the awesome things you see each week on Diners, Drive-Ins and Dives.

But—as if to prove that the goodness in Fieri’s heart is every bit as real as the frosting on his tips—the two went on to become true buds prone to bonding over well-cooked weiners.

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Online Reputation Scrubbing Isn’t Getting Any Easier

I'm 1980's David Bowie, Brett...

Confession: we were recently Googling someone we knew in high school after one of those random “I wonder what he’s been doing for the past ten years?” moments. The answer to our question was “breaking the law all over the place”, and it came in the form of ten different images of our old acquaintance in various stages of arrest.

We felt bad for him and we still do, but this little discovery gave us our first look into the skeezy world of mugshot websites, a weird little niche business that just keeps growing like a defiant weed (according to The New York Times).

These sites look like producers of clickbait spam that comes in approximately three varieties: “faces of meth”, “sexy mugshots” and “celebrities at their drunkest”. Here’s how they make money: they charge the average citizens depicted in these mug shots to remove them. And the pay scale is “flexible.”

Grossed out yet?

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NYT Executive Editor Jill Abramson: There’s a ‘Skeptical Relationship’ Between Reporters and PRs

via Twitter

via Twitter

The New Yorker Festival has wrapped up for this year, bringing to a close the three-day festival that included talks with writer Edwidge Danticat, actress Toni Collette, and singer Paul Simon. We got our ticket to hear Jill Abramson speak with New Yorker writer Ken Auletta about being executive editor of The New York Times.

There were a lot of topics covered, but right at the end, there was a question, clearly from a publicist, about the newspaper’s interaction with public relations people.

“It’s a very skeptical relationship,” said Abramson, in a voice that is so unique it takes a moment to get used to. (Sample here.)

“We don’t want to use PR people as a gateway to the story,” she added.

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Hack Turned Flack: Former NYT Editor/Current PR Pro Weighs In

Get the scoop, see?

Here’s something we wish we’d found earlier. For the past 11 months Gorkana, provider of database and analytics services designed for both sides of the PR/media equation, has run a series on its company blog called “Moving to the Darkside” in which media professionals describe making the transition into public relations. A month ago they featured our own contributor Lindsay Goldwert, and for their most recent post they spoke to former New York Times assistant metro editor Nicole Collins Bronzan.

This one is particularly interesting because Bronzan previously represented gay rights group Freedom to Marry and now works as director of communications for non-profit investigative journalism organization ProPublica, whose revealing stories about corporate misdeeds feel designed to make PR people sweat.

Here’s a key quote about journalists considering a career change:

…many people turn to PR as an easy out – and give the profession a bad name – without really considering whether some whole other career would make more sense for them. In a nutshell: If you see PR as a “way out,” take a little time and think more deeply about it.

Don’t hear that point made often, do you? The whole series is well worth a look.

Patagonia Claims to Sacrifice Profits for Social Responsibility

Crunchy.Granola clothing brand Patagonia‘s success tells the tale of a company that turned corporate social responsibility into big profits, but now they’ve launched a campaign called “The Responsible Economy“ designed to convince anyone who’ll listen that they care more about the former than the latter.

Oh, really?

The ad on the left appeared in The New York Times during Fashion Week, and it’s just the latest step in Patagonia’s ongoing drive to define itself as the very antithesis of what it really is—a big, popular company that recently celebrated its 40th year spent selling pricey outdoor wear.

The point of this ad was to highlight a new initiative that fits within the larger campaign by giving customers store credit to trade in old clothes before the company “reconditions” them and sells them as used or “worn ware.”

Here’s proof they’re not messing around:

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NYT Apologizes for Calling The Mario Brothers ‘Janitors’

ign-presents-the-history-of-super-mario-bros-20071108044755327It’s all over: we have found the uncontested winner of this week’s “best New York Times correction” contest.

Screen Shot 2013-09-27 at 11.51.50 AMThe Times also forgot to mention that the siblings are indeed “super”, that their preferred modes of transportation are sewer pipes, dinosaurs, turtles and flying raccoons, and that they have a long and complex history with media partner “Donkey Kong”. Come to think of it, we never did catch their last names either…

Hat tip to Jim Romenesko. Thanks to everyone else for playing and better luck next time.

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