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Posts Tagged ‘things we like’

10 Brands That Had the US Team’s Back During Its World Cup Win

shutterstock_179029337Last night we saw Delta get a bit carried away by its enthusiasm over the American team’s 2-1 victory over Ghana and forget that not all African countries include giraffes.

It was your average Twitter gaffe, really–but quite a few consumer brands and other public entities had more appropriate responses to the game and the eventual victory on social.

You’ll find them after the jump.

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MWW Decodes ‘Dad-isms’ for Agency Life

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Father’s Day is officially over–and most families thankfully had a far more enjoyable holiday than the Lannisters.

It’s true that Father’s Day tends to produce a litany of cliches, but many of the classic “dad-isms” that color our celebration of our own pops can apply year-round…even in the agency life.

To that point, our friends at MWW created an infographic “decoding” dad’s words of wisdom and translating them into messages related to the average overworked PR professional’s day-to-day.

For the record, we’re very impressed by the team’s ability to take a positive message from the classic threat “I’m going to count to three…”

Click through for the full infographic.

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14 Brands Wanted to Be Picked in the NFL Draft

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Have you ever asked yourself whether any pop-culture event could theoretically make for a real-time marketing moment?

The answer, obviously, is “oh yes.”

See, we didn’t watch yesterday’s NFL draft drama because we didn’t need to: we got all the news from our corporate and celebrity friends on Twitter!

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The Clippers Play Defense to Protect Their Brand

The big question in our minds yesterday afternoon was “How will the L.A. Clippers respond to the biggest/most annoying news story of the week (especially while still playing in the first round of the NBA playoffs)?”

The answer is a pretty good case study in keep-it-simple real-time marketing–the team just replaced its logo with the statement image atop its homepage (note the URL nba.com/clippers/one):

Clippers

Have to love the consistency in messaging.

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Dublin Airport to Everyone: ‘It’s St. Paddy’s, NOT St. Patty’s’

tumblr_m4rr0sHhQ81qdscjdo1_1280So today is officially St. Patrick’s Day, or the Western world’s favorite excuse to get a bit toxic (along with New Year’s Eve, Thanksgiving, Graduation Day, President’s Day, Super Bowl Sunday, etc. etc.).

What a great time for social media engagement, right?! Last week Dublin Airport—which is somehow not among the top Facebook pages in Ireland—took the opportunity to remind everyone that Mac, Dennis and Charlie got it right: the correct nickname for St. Patrick is St. Paddy, NOT St. Patty.

This is not a new debate, BTW.

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Aussie Charity Really Does Want You to Knit Sweaters for Penguins

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Don’t lose faith, Internet skeptics: today’s adorably viral story is real.

There really is an Australian charity called The Penguin Foundation, created to help protect our favorite flightless birds. They really do need to raise funds. And they really do want you to send them sweaters knitted for penguins as long as you pay the considerable shipping fees. They provided the picture in this post, in fact.

Still not sure? The Oregonian has a helpful true/false guide.

  • Some wildlife groups do actually use sweaters to protect penguins who’ve been exposed to oil spills
  • Yes, there was another, eerily similar viral story in 2011. In that case, the charity got too many sweaters!
  • TPF does offer a “penguin jumper” pattern for knitters (in PDF form!)
  • However, the group will almost certainly not use your sweaters on real penguins. They will, in most cases, dress the toys the group sells to raise money or find use in “educational programs”

Got it? And in case you’re not a knitter, you could always just adopt a penguin.

This has been today’s lesson in playing off an old, too-crazy-to-be-true viral story to create your own viral story. And raise money in the process.

Game of Thrones Shares Some Content with U.S. Olympians

Today in Things We Missed This Weekend, HBO’s Game of Thrones took a little extra step to increase the already-insane hype for Season 4′s April 2 debut.

Well before most viewers were settled in to check out the latest trailer ahead of True Detective (which just got really interesting, BTW), the show’s Twitter feed sent a few custom “sigils” to American Olympians who count themselves among its many, many fans.

Here’s the first one, for figurer skater Meryl Davis. We particularly like the co-opting of Twitter bio platitudes (hat tip to Henry David Thoreau):

The hope, of course, was that these athletes would share the custom graphics with their own Twitter/Instagram followers.

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Airbnb Offers Journalists Solutions to Their #SochiProblems

We’ve covered a weighty topic or two today, so we’ll end the week on a lighter note: as Brian Morrissey of Digiday noted this afternoon, the famously responsive Airbnb decided to make the most of the many journalists documenting their terrible experiences with Sochi hotels by doing that thing they do and directing them toward alternatives in the area.

It started last night with this announcement:

The company’s social team followed up by interacting directly with those journos in need of a better place to rest:

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@SochiProblems: All Your Favorite Olympic Failures in One Feed

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

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