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Posts Tagged ‘Top Chef’

Former Saveur Publisher Starts Food-Focused Ad Shop

This week brought an intriguing bit of culinary news: Former Saveur publisher Merri Lee Kingsly, who left the magazine after it folded into related Bonnier properties in 2011, founded a food-focused ad agency known as Palate. Though created as a spinoff of Texas-based agency FKM, Palate will be based in New York (no surprise there).

While we’re not familiar with Kingsly’s work at Saveur, we certainly admire her love of food and her personal bravado: last year she admonished former Times food critic Sam Sifton for writing zero star reviews and told him to “stop being so rude to the chefs in our world that work so damn hard every single day”. Kingsly’s obvious passion for the culinary arts leaves her more than qualified to spend her days promoting them.

She also offers restaurateurs a unique take on the traditional agency, assembling a team composed of experts in the areas of food prep, wine selection, and mixology to create unique groups designed to advise each individual client. Her team’s collective portfolio includes big brands like Top Chef, Iron Chef, Jean Georges, Gramercy Tavern and Chicago’s Balsan. Impressive, no? Who better to help restaurant managers define their brands than celebrated veterans of the restaurant industry?

What do we think? Can a former food publisher make for a successful ad executive? We don’t mean to gush, but after reviewing her team’s credentials, we’d say yes.

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New Chef Corps Aims to Re-Brand American Food

Anyone who has seen a few episodes of “No Reservations” or “Top Chef” knows that the United States boasts a very active and incredibly diverse culinary culture. Unfortunately, many of our overseas brethren think that American food begins and ends with Colonel Sanders and the golden arches.

The State Department and the James Beard Foundation would like to change all that, and last Friday they officially named more than 80 big chefs from across the US as members of the first “American Chef Corps.”

The team includes such food-world luminaries as Dan Barber of Blue Hill and April Bloomfield of The Spotted Pig (sorry, we’re partial to New York), and their responsibilities will include preparing distinctly American meals for foreign dignitaries, conducting educational programs for audiences overseas, and inviting top chefs from around the world to cook in their stateside kitchens. Most importantly, they want to remind our overseas friends that American food is, in many cases, quite good. While they won’t get paid for the honor, they do get free uniforms.

This sounds like a fairly interesting idea!

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‘Top Chef’ Game Accompanies ‘All-Star’ Premiere

If you’re a Top Chef fan and you can tear yourself away from Angry Birds for a minute, you might be interested in the new Top Chef Facebook game. It launched today to coincide with tonight’s premiere of Top Chef All-Stars.

“Top Chef Challenge” stars the 18 “chef’testants” with players rooting for their favorite. Mashable breaks down how to play, but it’s a bit convoluted and there doesn’t seem to be a pie giveaway for the winner, so we’ll just watch the show. But for you gamers, there’s a chance to meet the winning chef.

[Image via Mashable.]