Janie Tinklenberg, 47, a youth pastor from Holland, Mich., wanted to make Jesus a central part of her student’s lives by asking one salient question in Bible study. Another idea would be to brand that query somehow — pencils, pens, notepads — and then it hit her: beaded bracelets.
So, in 1989 she approached a local marketing firm about developing a brand and “W.W.J.D.” was born. However, not protected. By the time Tinklenberg decided to call the U.S. Patent and Trademark Office (USPTO), it was determined that the logo was already so popular, it would remain public domain. (Source: Salon.)
Fast forward to 2014: two people decided to earn some extra dough and sued for the trademark of the ecumenical acronym. And this guy won because that’s what Jesus would do, right?