State Farm and Univision have teamed up for a financial literacy tour that targets the Hispanic community. The two will host 10 “Cuentas Claras” financial literacy town hall meetings in cities around the country (it kicked off in New York and will be in San Antonio, TX on Saturday). The meetings aim to help low- and moderate-income Latinos better understand how to manage their personal finances, particularly during this ongoing economic turmoil where Hispanics have been hard hit. Univision is providing talent and promoting the events through its own channels.
Posts Tagged ‘Univision’
As widely reported and seen virally last week, Tom Hanks made an appearance on Univision’s morning program Despierta América while promoting his new film Larry Crowne.
Hanks’ promo tour has continued since, and now he’s also promoting his stop on Univision as well as the movie. In a recent appearance on both The Late Show with David Letterman and the Today show, he’s asked about doing a samba and the weather.
“I think the press junket is getting damn good reviews,” Hanks told Matt Lauer.
Ron Culp is stepping down as MD and head of the Ketchum North America corporate practice. According to his blog culpwrit, “Beginning this summer, I will hang up my own shingle in order to consult, teach, coach and write.” Chicago Business reports that he will remain a consultant with Ketchum.
Roberto Ruiz has been promoted to SVP of brand solutions in Univision‘s client development group. He will be providing clients in telecommunications, retail, and other areas with insight about reaching the Hispanic market.
Tom Hanks was up early yesterday to promote his new film Larry Crowne on the Spanish-language morning show Despierta América. While he was there, he shook a tail feather while doing the weather and helped out with a cooking segment.
The appearance is getting major play around the Internet and is definitely a departure from the usual talk show couch visits that celebs make. Larry Crowne, which also stars Julia Roberts, opens July 1.
Univision says it will launch UniNovelas as soon as Q3, a channel that will focus on telenovelas and Univision Deportes, a sports channel that will focus on Mexican league soccer by the first half of next year. There’s also talk of a new 24-hour cable channel that would be called Univision 24-7.
The announcement comes hot on the heels of new initiatives and developments from NBCUniversal, News Corp, The Style Network and other outlets looking to reach Hispanic audiences. According to The Wall Street Journal, “Univision is the fifth-most-watched TV network in the U.S. in prime time,” with an audience that has grown nearly 10 percent in the last year among 18 to 49-year-old viewers.
Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:
Alberto Mier y Teran has been named vice president and Los Angeles general manager at Univision. He had been vice president and general manager at Entravision‘s KBNT Univision 17 and KDTF TeleFutura 36. (release)
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Now that Univision has rejected an ad from the conservative political group Latinos for Reform expressly telling Hispanics in Nevada not to vote this election season, the organization’s president, Robert de Posada, says he will promote the ad on the Internet, according to ABC News. The ad discourages Latinos from voting as a way to express dissatisfaction with the Democrats over immigration reform.
A Univision spokesperson told the WSJ blog Washington Wire, “Univision will not be running any spots from Latinos for Reform related to voting. Univision prides itself on promoting civic engagement and our extensive national campaigns encourage Hispanics to vote.” Hispanic leaders nationwide, Nevada candidates Sen. Harry Reid and Sharon Angle, and even President Obama have also denounced the ad.
In reporting the story, the ad has appeared on a number of sites (evidence above), fulfilling de Posada’s goal on the one hand. But on the other, Adam Hanft, in a story appearing on Salon and his SpinSeason blog, calls the ad a “transparent trick” and writes:
Either way, though, the whole artificially constructed message, and the group behind it, is so transparent as to not warrant being called a “dirty trick” at all. Latino voters are too savvy and too connected to think that the Republicans — with the relentless use of the immigration card — are anything close to a default option.