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Posts Tagged ‘Univision’

Roll Call: NIRI, APCO, a Culinary Alliance, and More

Gail Simmons is the first client for the allied Wagstaff Worldwide and True PR. Photo: Tina Rupp

The National Investor Relations Institute (NIRI) has elected Derek Cole the 2012 chairman of the organization’s board of directors. Cole is the VP of IR and corp comms for ARCA biopharma. He succeeds Douglas Wilburne, VP of IR at Textron.

Dave Armon has been appointed president of broadcast monitoring and analysis provider Critical Mention. Armon spent 20 years with PRNewswire, last serving as president and COO. Since leaving that company, he’s worked with Context Optional, dna13, and other companies.

APCO Worldwide has added Christopher McCannell as VP in its Washington D.C. office. McCannell was most recently VP of government affairs at Ameriprise Financial and previously served as chief of staff to Democratic Rep. Michael E. McMahon (N.Y.). APCO also has a new senior advisor in the healthcare practice. Bronwen Kaye is the former senior director of government affairs at Pfizer.

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State Farm, Univision Target Latinos with Financial Literacy Tour

State Farm and Univision have teamed up for a financial literacy tour that targets the Hispanic community. The two will host 10 “Cuentas Claras” financial literacy town hall meetings in cities around the country (it kicked off in New York and will be in San Antonio, TX on Saturday). The meetings aim to help low- and moderate-income Latinos better understand how to manage their personal finances, particularly during this ongoing economic turmoil where Hispanics have been hard hit. Univision is providing talent and promoting the events through its own channels.

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Have a Tom Hanks Moment: How to Get Your Celebrity Client on Univision

Matt Lauer and Tom Hanks talking 'Larry Crowne' and Univision on the 'Today' show.

As widely reported and seen virally last week, Tom Hanks made an appearance on Univision’s morning program Despierta América while promoting his new film Larry Crowne.

Hanks’ promo tour has continued since, and now he’s also promoting his stop on Univision as well as the movie. In a recent appearance on both The Late Show with David Letterman and the Today show, he’s asked about doing a samba and the weather.

“I think the press junket is getting damn good reviews,” Hanks told Matt Lauer.

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Roll Call: Ketchum, Univision, Widmeyer, and More

Ron Culp is stepping down as MD and head of the Ketchum North America corporate practice. According to his blog culpwrit, “Beginning this summer, I will hang up my own shingle in order to consult, teach, coach and write.” Chicago Business reports that he will remain a consultant with Ketchum.

Roberto Ruiz has been promoted to SVP of brand solutions in Univision‘s client development group. He will be providing clients in telecommunications, retail, and other areas with insight about reaching the Hispanic market.

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Tom Hanks Promotes His New Film En Español

Tom Hanks was up early yesterday to promote his new film Larry Crowne on the Spanish-language morning show Despierta América. While he was there, he shook a tail feather while doing the weather and helped out with a cooking segment.

The appearance is getting major play around the Internet and is definitely a departure from the usual talk show couch visits that celebs make. Larry Crowne, which also stars Julia Roberts, opens July 1.

[via Jezebel, EW]

Univision Plans to Add Spanish-Language Cable Channels

Monday night's finale of telenovela 'Eva Luna' averaged 6.9 million viewers according to 'The Hollywood Reporter.'

Univision says it will launch UniNovelas as soon as Q3, a channel that will focus on telenovelas and Univision Deportes, a sports channel that will focus on Mexican league soccer by the first half of next year. There’s also talk of a new 24-hour cable channel that would be called Univision 24-7.

The announcement comes hot on the heels of new initiatives and developments from NBCUniversal, News Corp, The Style Network and other outlets looking to reach Hispanic audiences. According to The Wall Street Journal, “Univision is the fifth-most-watched TV network in the U.S. in prime time,” with an audience that has grown nearly 10 percent in the last year among 18 to 49-year-old viewers.

Revolving Door: Univision, ‘GQ,’ HuffPo, and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Cindy Hatcher has been named senior editor at Cooking Light. She had been associate editor there. (mb)

Alberto Mier y Teran has been named vice president and Los Angeles general manager at Univision. He had been vice president and general manager at Entravision‘s KBNT Univision 17 and KDTF TeleFutura 36. (release)

Donovan Hohn has been named features editor at GQ. He had been senior editor at Harper’s. (WWD)

Maura Egan has been named deputy entertainment and culture editor at Huffington Post. She had been travel editor at T: The New York Times Style Magazine. (WWD)

Kim Voet has been named news director at WDIV in Detroit. She had been assistant news director there. (TVSpy)

Click here to receive mediabistro.com’s Revolving Door Newsletter via email.

Rejected by Univision, Hispanic Political Group Turns to the Web

Now that Univision has rejected an ad from the conservative political group Latinos for Reform expressly telling Hispanics in Nevada not to vote this election season, the organization’s president, Robert de Posada, says he will promote the ad on the Internet, according to ABC News. The ad discourages Latinos from voting as a way to express dissatisfaction with the Democrats over immigration reform.

A Univision spokesperson told the WSJ blog Washington Wire, “Univision will not be running any spots from Latinos for Reform related to voting. Univision prides itself on promoting civic engagement and our extensive national campaigns encourage Hispanics to vote.” Hispanic leaders nationwide, Nevada candidates Sen. Harry Reid and Sharon Angle, and even President Obama have also denounced the ad.

In reporting the story, the ad has appeared on a number of sites (evidence above), fulfilling de Posada’s goal on the one hand. But on the other, Adam Hanft, in a story appearing on Salon and his SpinSeason blog, calls the ad a “transparent trick” and writes:

Either way, though, the whole artificially constructed message, and the group behind it, is so transparent as to not warrant being called a “dirty trick” at all. Latino voters are too savvy and too connected to think that the Republicans — with the relentless use of the immigration card — are anything close to a default option.

The Ticker: Google Instant; Measurement; Foursquare’s ‘Like’ Button; Univision

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