“If [technology] keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright
Not in the case of fitness tech company PUSH, which chose Uproar PR as its AOR after launching an Indiegogo fundraising campaign. PUSH’s main product is an armband that you wear into the workout room to help you monitor your results and share them with your friends. No word on whether the band will shock you if you can’t motivate yourself to hit the gym.
Vanity Fair lingerie, which is owned by Warren Buffet’s Berkshire Hathaway, retained Barkley as its PR agency of record. Barkley will basically do everything for the brand: “strategy, mass media and digital advertising, social media, media planning and buying, and public relations”. The list kind of gave us a headache, and then we started thinking about underwear.