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Posts Tagged ‘Waggener Edstrom’

Roll Call: MSNBC, Hawkins International, Here Media, and More

Lauren Skowronski has been named Vice President, Media Relations for MSNBC. In this role, Skowronski will manage internal and external communications for the network, including program publicity and the overall media strategy. She will serve as the chief spokesperson for the network.

Cybex International, Inc. (NASDAQ: CYBI) has announced that Kenneth Kuperstein has been hired as Cybex’s director of marketing, planning and development. Mr. Kuperstein brings more than 20 years of experience in the advertising and marketing industries to the Company, having managed some of the world’s most recognizable brands.

New York-based PR firm Hawkins International announces a pair of noteworthy personnel changes. Corey Finjer, a veteran at Hawkins International (HIPR) has been promoted to Vice President, while Keri Prestia, an experienced PR professional with high-profile and luxury brand experience, recently joined the firm as a Vice President. Both Finjer and Prestia will oversee client management, strategic media relations campaigns and new business development. These two announcements come at the pinnacle of HIPR as the agency celebrates its 10th anniversary and has added ten new accounts to its portfolio since January 2012.

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Research: Best Places to Catch the Olympics

Media coverage of the London Summer Olympics has hit hyper-drive and they don’t even start for another two weeks.

Waggener Edstrom looked at a variety of English-language media outlets to determine where one could turn to for all of the action. Click here for info about their evaluation. And after the jump, an infographic.

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Roll Call: Dow Jones, SHIFT, and APCO

Bethany Sherman, SVP and chief comms officer at Dow Jones, is among the executives leaving the company. A new chief comms officer will be announced soon. The string of executive changes at the company goes all the way to the top. Dow Jones president Todd Larsen, a 13-year Dow Jones vet, has resigned. Alisa Bowen and Joe Lanza have been promoted to head of products and head of the data strategy unit, respectively. [via, via]

Catherine Allen has been promoted to SVP at SHIFT Communications, the first time that position has been filled at the firm. Allen has been with SHIFT since its founding in 2003.

Jennifer Houston, president of Waggener Edstrom‘s WE Studio D group focused on digital and social media work, is leaving the firm. She announced her departure on Twitter this week. Scott McLaughlin, VP of corporate communications for the firm told PRNewser in a statement that Jenny Moede, North American EVP for the firm will assume that role.

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Roll Call: Brunswick Group, Lucky Brand, and More

Brunswick Group has two new senior execs. Robert Moran joins as a partner in the Washington D.C. office building the firm’s research and insights group here in the Americas. He’ll be working with Graeme Trayner and Phil Riggins, partners in London. Moran was previously the president of U.S. operations at Edelman’s StrategyOne research group. Brunswick has also added Samantha Lewis as a partner in the New York office. She was previously the chair of the U.S. brand marketing practice at Burson-Marsteller and the interim CEO of PivotRed, B-M’s brand and reputation consultancy.

GolinHarris has added three members to its digital staff. Brian Snyder (left) joins as a digital director based in Chicago. He comes to GH from Whirlpool where he was head of direct sales and e-commerce in the consumer packaged goods area. Ian Campbell joins GH’s connector community as executive director based in NYC. He was previously the director of creative at the National Football League. And Mark Bonham joins as a member of the strategist community in San Francisco. He was previously the MD of InterneXperts, a Web marketing company.

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O’Dwyer’s Rankings Show 2011 Growth Among Independent Firms, IMRE Not Included

O’Dwyer’s has published the 2011 version of its independent PR firm rankings, with nearly half of the top 50 firms on the list showing double-digit growth.

Topping the list is Edelman, which is up 15.9 percent to $604.7 million in net fees for 2011. Rounding out the top three are APCO Worldwide with $120.7 million in net fees, up 6.4 percent; and Waggener Edstrom, up 3.5 percent from 2010 to $115.8 million in net fees. The full table is available here.

According to the feature story accompanying the table, 24 of the top 50 firms experienced double-digit gains with the biggest leap coming from Jones Public Affairs, a D.C.-based firm that was up 149 percent for the year to $4.2 million.

Absent from the list is IMRE, which previously raised objections to a request from O’Dwyer’s for an ad purchase of $3,000. In an email sent to us and included in that link, Jack O’Dwyer, the publisher and EIC on the site, said, “Firms that benefit from our rankings must support the $500,000 website on which the ranking reside[s].”

IMRE’s fees for the year would have placed them among the top 30 of the list.

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Women Leaders in PR: Melissa Waggener Zorkin Focuses on ‘Building a Fine Company’

With Women’s History Month just a few weeks away, PRNewser is shining a spotlight on some of the women leaders across the PR industry.

As we’ve talked about here on PRNewser, women make up a big part of the industry and their rise to the executive levels continues. Over the next six weeks, the “Women Leaders in PR” profiles will take a closer look at a few of the women who are running PR departments and PR firms.

We start today with Melissa Waggener Zorkin, president, CEO, and founder of Waggener Edstrom. For Zorkin, personal fulfillment and giving back are top priorities, alongside business results and client successes.

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PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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Spin the Agencies of Record

Akso Nobel has chosen Emanate as the AOR for Glidden Paint, the first for the brand. Work will highlight brand messaging — quality and color, for instance — and grow the company’s share of the DIY and home space. It was a competitive search including seven other firms. Emanate will work with Digital Influence Group, social media AOR, advertising AOR DDB, and media buying firm PHD.

Adam Ritchie Brand Direction has added two clients to its roster. LifeSpan, the Utah-based fitness manufacturer, has chosen the firm to launch new products over the course of 2012, including the treadmill desk, pictured above. And stkr.it, a company that creates QR codes for personal items. The firm will focus on different uses for the stickers and special events.

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PR Firms Keep the Holiday Cheer Coming

In the past couple of weeks since we posted a story about the good works and well wishes coming from PR firms for the holiday season, there’s been a whole lot more, and its getting even more elaborate.

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Spin the Agencies of Record

The Make-A-Wish Foundation has chosen Waggener Edstrom to redesign the nonprofit’s national website and those of its 62 chapters. Besides branding and information-sharing, the site will offer enhanced ways for people to connect with one another nationwide.

Celebrity dog groomer and stylist Jorge Bendersky has chosen Whitegate PR as his AOR. Bendersky has appeared on a number of programs including the Today show and his own Animal Planet program in 2008.

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