Persuasive Pitching: PR Strategies to Get Media That Matters

Pitch like a pro

Level: Beginner
Instructor: Amy Condon

Persuasive Pitching: PR Strategies to Get Media That Matters

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 8 video lessons
  • 1h 20m of lesson content
  • Writing exercises
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

PR Specialists, Publicists, Marketers

Skills You Will Learn

Conduct thorough media research

Pitch with the 5-step pitching process—objective, audience, research, messaging, pitch

4 steps to writing with a purpose

5 proven persuasive writing techniques

Dos and Don’ts of pitching

Choose the best channel for your message, i.e. email, social media channels, in person, and more

Build equity with reporters by learning to think as they do and avoid the things that annoy them

Create comprehensive media lists that include links, edit calendars, outreach notes and more

Pitch via email and social media

Why Take This Course

Reporters get dozens of pitches every day. How does yours stand out? With a persuasive pitch. Learn the right way to build favor among reporters, use research to back up your writing and craft meaningful pitches that get exposure.

Learn a bulletproof 5-step pitching process and acquire proven PR writing techniques that will ensure your communications rise above the clutter of outreach. After this course, you will know how to think smart, choose the best platforms and media outlets for your brand and get the attention of influential journalists so you can be your client’s hero.

Session 1

Prepare to Pitch

  • Lesson 1: Introduction/Outline Objectives and Target Audiences
  • Lesson 2: The Super Sleuth Approach to Conducting Media Research
  • Lesson 3: Use Newsworthy Concepts to Make News
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Session 2

Persuasive Writing and Pitching

  • Lesson 1: Employ the Audience-Centered Approach to Writing
  • Lesson 2: Trim Your Writing to Structure an Effective Pitch
  • Lesson 3: Use Social and Traditional Methods to Conduct Media Outreach
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About the Instructor

Amy Condon

2 Courses

Amy Condon is a public relations and corporate communications specialist with 18 years experience. She has worked in-house for international brands like Foot Locker, Inc., Johnson & Johnson, and Crunch Fitness, as well as on the agency side for public health and pharmaceutical clients.  Amy holds a B.A. in Communication from the University of Delaware and an M.A. in Communication and Information Studies from Rutgers University. She currently serves as adjunct professor in the Communications Department at William Paterson University.