SEO Writing

Optimize content for search engines and drive traffic to your website

Level: Beginner
Instructor: McLean Robbins

SEO Writing

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  • Self-paced instruction
  • 9 video lessons
  • 2 hours of content
  • Writing exercises
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Copywriters, Digital Editors, Digital Journalist, Bloggers, Digital Marketers, Content Strategists

Skills You Will Learn

The Four Pillars of SEO—four critical tactics, when applied correctly, will deliver for your brand

Find keywords by using Google trends, Google Keyword Planner and competitive searches

Set strategic goals—KPIs, identify your audience, consider trends—for your content or website to properly measure success

Use Google Analytics 101 to set benchmarks, track performance and optimize your content in real time

The 4-U Method of Killer SEO Headlines—Urgent, Unique, Useful and Ultra-Specific

The key components of a “perfectly optimized page”

Backend tactics like meta data, effective linking and taxonomy

Why Take This Course

Writers and editors create compelling content everyday, but unless they are writing with SEO in mind, their audience may not actually see it. This course will take you from an SEO novice to a strategic digital writer by teaching you proven SEO tactics you can apply when writing articles, social media posts, any on-page content and your overall website. You will learn how to use analytics to bolster the effectiveness of your writing and train your brain to inform any digital content with the power of SEO.

Session 1

SEO Basics

  • Lesson 1: SEO (Search Engine Optimization Overview)
  • Lesson 2: Set and Measure Goals
  • Lesson 3: Determine Your Keywords
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Session 2

Content Optimization and Promotion

  • Lesson 1: In Depth – Optimize Your Content
  • Lesson 2: Going Beyond Content
  • Lesson 3: What Does Social Have to do With it?
  • Lesson 4: Dive In – Best Practices to Improve SEO Through Social
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About the Instructor

McLean Robbins

5 Courses

McLean Robbins is a content strategist, copywriter, and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report, and more. McLean holds a Master’s degree in Journalism from Georgetown University.