YouTube SEO

Optimize YouTube videos for higher search rankings

Level: Beginner
Instructor: McLean Robbins

YouTube SEO

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 1 video lesson
  • 0h 13m of lesson content
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Marketers, Brand Managers, Social Media Managers, Content Strategists

Skills You Will Learn

Utilize a combination of competitive searches, Google Keyword Planner and research for improved search results

Craft a catchy video title, video title card and description to get users to click through

Apply video best practices, like including transcripts to improve optimization

Why Take This Course

Why optimize specifically for YouTube? With 1.8 billion users who spend more than 1 hour each day on the platform, YouTube presents an ample opportunity for your brand to capture the market for specific search terms and keywords. In this course, learn how to maximize the number of visitors to your videos by ensuring they appear high on search engine results.

Session 1

YouTube SEO

  • Lesson 1: YouTube SEO
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About the Instructor

McLean Robbins

10 Courses

McLean Robbins is a content strategist, copywriter, and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report, and more. McLean holds a Master’s degree in Journalism from Georgetown University.