The 2011 Final Four on Saturday earned an average fast national household rating/share of 8.9/17, which ties with 2010 as the highest rated Final Four since 2005.
Butler vs. VCU and Kentucky vs. UConn averaged 15.4 million viewers, the highest for the two Final Four games since 2005 (16.6 million).
“We are very pleased that this year’s Final Four ratings matched last year’s strong numbers which were the best in five years,” said Mike Aresco, Executive Vice President, Programming, CBS Sports. “We are excited about the Championship game which features two of the most remarkable stories of the season in Connecticut and Butler.”
Let’s see how excited CBS is about Butler vs. UConn when the ratings come out on Tuesday.
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