While “Good Morning America” maintained its #1 spot in the mornings, and saw total viewer growth, all three shows saw a decline in the crucial A25-54 viewership compared to the same week last year. Additionally, at this point last year NBC and CBS were down from the same week in 2010 in younger viewers.
For the week of Dec. 10, 2012, “GMA” and “CBS This Morning” were both down -4% while “Today” was down -24% in the demo. “GMA” was up +5% and “CBS This Morning” up +2% in total viewers while “Today” was down -17% in that measurement.
The averages for the week of December 10, 2012:
- Total Viewers: ABC: 5.091M / NBC: 4.664M / CBS: 2.626M
- A25-54 viewers: ABC: 1.890M / NBC: 1.865M / CBS: 993K