After experiencing a 6-year low in May, MSNBC was poised to have a troubling Q2 in the ratings. And it did. For total day viewership in the quarter, the network was down -9% in viewers and down -5% in the demo. In primetime, MSNBC shed -16% of its viewership and -12% in the demo, vs. Q2 2012.
The ratings for Q2, 2013 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 576,000 Total Viewers / 191,000 A25-54
- Total Day (Mon-Sun): 360,000 Total Viewers / 122,000 A25-54
“All in with Chris Hayes,” which debuted at the start of Q2, is down -28% in total viewers and down -10% in younger viewers vs. “The Ed Show” which aired in the 8pmET timelsot last year. That hurt the numbers for the network’s #1 show, “The Rachel Maddow Show” at 9pmET which was down -16% in viewers and down -11% in the demo — its lowest rated quarter among total viewers since debuting in September 2008. At 10pmET, Lawrence O’Donnell was down -15% in viewers and down -22% in the demo.
The network came in fourth place for total day viewership, in both total viewers and the A25-54 demo. MSNBC was in third, behind FNC and CNN, in primetime. For the month of June, the network’s primetime bounced back, finishing second behind FNC.