According to Rich Gorman, the concept of branding is an important one in marketing circles, and indeed, if you spend any duration of time talking to marketers, you will doubtless hear this term bandied about. Common though the term branding may be, it is not one that is widely understood by marketing novices. Small business owners, in particular, may wonder just what branding encompasses—and whether it is truly necessary.
WMAQ, the NBC owned station in Chicago, is expanding its weekend morning newscasts by two and a half hours.
Starting July 27, the station’s Saturday morning newscasts will air from 5 to 7 a.m. and from 9 to 10 a.m. On Sundays, the morning newscasts will run from 5 to 7 a.m., 8 to 9 a.m. and 10 to 10:30 a.m. Kim Vatis and Anthony Ponce remain the co-anchors.
The weekend edition of “Today” airs on WMAQ from 7 to 8 a.m. Saturday and from 7 to 8 a.m. Sunday.
The cancellation is because WLS has acquired the syndicated “Live With Kelly and Michael,” which has previously aired in Chicago on CW affiliate WGN. Beginning in the fall, WLS will air “Live” at 9 a.m. The locally produced “Windy City Live” will shift to 11 a.m., displacing the newscast, which has been anchored by Linda Yu and Sylvia Perez since its 1992 debut.
WLS will launch a web-only newscast that will air at noon, “ABC 7 to Go,” WLS president and general manager John Idler said.
“ABC 7 News is one of our greatest strengths and we’re parlaying that resource to meet the changing needs of our audience with ‘ABC 7 to Go,’ ” Idler said in a statement. “There’s no question ‘Windy City Live’ has also become a dynamic part of Chicago – creating a buzz, attracting a loyal following and keeping morning viewers entertained. By incorporating the resources and reach of ABC 7 News, ‘Windy City Live’ will give viewers another reason to watch.”
Feder reports that the Tribune Broadcasting-owned WGN will replace “Live” with a sixth hour of the morning newscast.
After 18 years as a sportscaster for WCPO, Dennis Janson is taking on a new role at the Cincinnati ABC affiliate. Starting this summer, Janson will be a columnist on the air and on the station’s website.
“A chance to be part of the cutting edge efforts being exerted on our digital platforms is particularly intriguing,” Janson said in a statement. “And there will be a role for me on-air with an edge of its own.”
“Dennis has tremendous knowledge of the area, is well connected and can get people thinking,” WCPO VP-GM Jeff Brogan said. “The days of local media having columnists are nearly extinct and we feel Dennis is positioned to fill that void by bringing insight and context to our users and viewers.”
News of a new role for Janson was first reported by the Cincinnati Enquirer‘s John Kiesewetter.
Weigel Broadcasting has named three network managers for its Movies! Network, a joint project with Fox Television Stations.
Garth Franklin has been named network creative leader for the Me-TV Network and Movies!. Franklin comes from Mark Cuban‘s companies, where he has been creative director for AXS TV, Magnolia Pictures and HDNet Movies for six years.
Weigel has also hired Ed Johnson as head of content and scheduling for Movies!. He has worked as programming at TV One, Ovation, SOAPnet, CBS Television Distribution, The WB, Sinclair Broadcast Group and Blair Television. Read more
The Reynolds Journalism Institute at the University of Missouri interviewed Meaghan Anselm KSDK’s return path producer about how the station uses the abbreviated technology to communicate with viewers. You can watch the video after the jump.
Anselm told RJI she uses Vine to give viewers a behind the scenes look at the station. “I actually have a few reporters and a few photographers…they really take some great Vine videos while on the scene or if they’re out doing a shoot and they see something else really creative.” Read more
Doutre’Jones spent 18 years at KBHK (now KBCW) in San Francisco, working as a local and national sales manager, general sales manager and station manager. In 2001, he moved to San Diego, where he became VP-GM of XETV-XDTV. Most recently, he has served as the vice president of Jones Broadcast group while also operating RDJ Global, providing consulting and M&A advisory services to broadcast and other companies.
“With his depth of local broadcasting expertise, strong client relationships, and dedication to the local Salt Lake community, we are confident that Richard is the ideal person to lead the television and e-media operations of KTVX and KUCW,” Nexstar COO Brian Jones said in a statement.
“We wish Mark all the best in his retirement,” WFMJ general manager Jack Grdic said in a statement. “He’s truly ‘The Dean’ of Northeast Ohio weather and he has been a terrific colleague.” Koontz said he will sign off after a 40 year career tomorrow. He spent ten years at WFMJ, five of those as chief meteorologist.
The station also announced Eric Wilhelm (pictured right) will replace Koontz as chief meteorologist. Wilhelm, who came to WFMJ in October said, “I am humbled and honored to have the opportunity to succeed a truly extraordinary meteorologist and broadcaster as Mark Koontz.” Read more
Despite the scrutiny over media coverage of the Newtown shooting, a new study from the Pew Research Center shows nearly six in ten of those polled said they follow news about the shooting very closely.
The number of those following the coverage very closely (57%) is higher than other recent mass shootings.
While in a separate study conducted between December 14-17, 53 percent of those polled said they were trying to restrict how much coverage their children watched compared to 47 percent who weren’t.
Tipsters tell TVSpy Richards was let go after a visit by Cordillera Communications executives who blamed poor ratings for her dismissal.
TVSpy has also been told Hollis Grizzard will be the interim news director for the station. Grizzard is currently a senior strategist for Audience Research and Development, LLC in Fort Worth, TX, which bills itself as,”The Premier Local Media Company.”
Multiple attempts by TVSpy to reach general manager Tim Noble for comment have been unsuccessful.