Boston’s WCVB and Milwaukee’s WISN, two Hearst-owned ABC-affiliates, continued their local ratings dominance in November. Both WCVB and WISN won the sign-on to sign-off race in their respective markets during the February sweeps period.
In Boston, all of WCVB’s newscasts finished #1 for the 13th month in a row. As usual, the station’s 6 p.m. newscast was the most successful, averaging 236,000 total viewers. WCVB’s morning newscast, which expanded to 4:30 a.m. last August, drew 31,000 total viewers for the early bird half-hour.
In Milwaukee, WISN also saw success at 6 p.m. The station’s newscast had a 43% lead over second place WTMJ for the half-hour. WISN’s decision to expand its weekday 10 p.m. newscast to a full-hour in January has paid off with the station seeing a 29% increase in viewers for 10:30-11, compared to episodes of “Access Hollywood” that aired in the time slot last February.
“From the Packers and our Groundhog Day blizzard to the budget battle in Madison, February had no shortage of big stories,” said Jan Wade, WISN’s president and general manager.