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Posts Tagged ‘2012 election’

Roanoke Stations May Have Too Much of Good Thing

Cheap airtime and undecided voters are making Roanoke, VA the belle of the ball for political campaigns looking to get their messages out to local viewers, according to a report by the Associated Press.

The AP report contrasts the size of the market with the appetite for airtime, noting the Virginia city may be market 68,

But the Roanoke market has consistently been number one in the country for the number of political ads aired. This is good news for top-rated station WDBJ-TV, a CBS affiliate. Its ad haul could top $5 million. Around the country, local stations could rake in more than $3 billion from political advertising.

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NBC Gives Affiliates More Time on Election Night

NBC will be giving affiliates more airtime to update viewers on local races with its latest plan for election night coverage, according to Broadcasting & Cable.

Stations will get a one minute news window coming out of the first commercial break in each half-hour.

B&C, quoting an NBC memo to affiliates, also said the network plans to use Brian Williams to drive ratings for late local news,

The stations also get six minutes for their reporting and commercials at 0:24 and 0:54 in each hour. The network said it was a prime opportunity for the stations “to associate your anchors and reporters with Brian Williams and the NBC News political coverage team.”

NBC’s election special airs November 6 from 7 p.m. ET to at least 3 a.m.

2012 Election Could Generate $3.2 Billion in TV Ads

Political TV ad spending could reach $3.2 billion for the 2012 election.

According to the Los Angeles Times, candidates, party committees, and special interest groups are combined expected to boost TV ad spending well above the amounts spent during the 2008 and 2010 elections.

In 2008, political ad spending topped out around $2.1 billion, a 30% increase over the 2004 election.  The 2010 midterm elections brought in $2.4 billion for TV ads, up 30% from 2006.

The 2012 election is expected to bring in the most political ad money ever, but it remains to be seen how high it will be. Speaking with the Los Angeles Times, one analyst tempered the $3.2 billion figure by saying that it could be as low as $2.5 billion.