The end of the most recent sweeps period has revealed a disturbing trend for NBC affiliate KSL in the battle for Salt Lake City’s news viewers.

The Salt Lake Tribune has taken a look at why KSL, which was once a dominant number one, is quickly losing viewers to cross-town rival CBS affiliate KUTV.

Outside observers might think KSL, owned by Bonneville International, which is owned by Deseret Management Corporation, which is owned by the Church of Jesus Christ of Latter Day Saints, would dominate in the city that is the geographic heart of the Mormon Church. Read more