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WJLA Adds Traffic Reporting to Partnership with Local Radio Station

Washington, D.C. ABC station WJLA and local news radio station WTOP have already teamed up to deliver news and weather reports to local viewers and listeners.  Soon, the two media outlets will share traffic reporting as well.

Starting tomorrow, WJLA reporter Amanda Meadows will deliver traffic updates from the WTOP “Glass enclosed nerve center” six times an hour between 5:00 and 7:00 a.m. weekdays. Between 7:00 and 9:00 a.m., Meadows will report twice an hour.

“Viewers can plan their commute by watching [Good Morning Washington] and then continue with WTOP’s radio reports when they are in the car or on the Metro,” WJLA news director Doug Culver told TVSpy.

Culver also said WJLA’s Meadows and producer Rob Woodfork, who works for WTOP and WJLA part-time, will operate the ABC affiliate’s HD maps and traffic cameras by remote from WTOP.  The stations are connected by fiber lines and an internet connection. WJLA will also use its traffic helicopter for the reports.

A WTOP reporter will contribute an afternoon traffic report during the WJLA 5:00 pm. news.

For those curious about what a “glass enclosed nerve center” means, Jim Farley, WTOP vice president of news and programing provided TVSpy with this interesting link.  Click here to read a story about the importance of branding.

[TVNewsCheck]

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