Pitches That Worked

How to Pitch: Shape

Pitch health and nutrition stories with unusual hooks for this active lifestyle mag.

Circulation: 2.5 million Frequency: 10 issues a year; January/February and July/August are double issues Special issues: None Background: Even though things rarely stay the same in magazine publishing, many people were surprised to learn that, after purchasing Shape magazine from American Media, Inc. (AMI), media conglomerate Meredith Corporation decided to shutter longtime rival Fitness. While...