Mail    Print   Share Share

How To Pitch: New You

This new mag for women 35 and up seeks freelancers to fill its glossy pages.

- July 29, 2014
The information in this article is current and accurate.

Circulation: 250,000
Frequency: Quarterly
Special Issues: None

Background: When a young girl is old enough to purchase her first tube of flavored lip gloss, she has earned the rapt, full attention of the magazine industry. She maintains that attention throughout her high school and college years, into her first job and straight on past her wedding day. But as she inches ever closer to the age of 40, suddenly there are fewer and fewer faces that look like hers who are smiling back at her from the magazine newsstand. That's where New You comes into play. "Our target readership is 35 and up because it is such an underserved arena," says executive editor Ruchel Louis Coetzee. "We're looking to impart the most trusted, accurate information on anything to do with living well, and, of course, your health and beauty and [desire to stay] relevant in society."

The title was purchased by Great HealthWorks from private owners in January 2013 and has featured "smart beautiful women who embody the New You brand on our covers," says Coetzee, including Sharon Stone, Courteney Cox, Martha Stewart and Robin McGraw (Dr. Phil's wife). "[They're] all very strong women who have stories to tell," adds Coetzee.


AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

remember me
forgot your password?