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How to Pitch: American Profile

A solid feature pitch could lead to steady work from this weekly on small-town America.

- August 19, 2014
The information in this article is current and accurate.

Circulation: 10 million
Frequency: Weekly
Special issues: None

Background: If you don't have a subscription to the The Daily Journal (Kankakee, Ill.), the Ottumwa Courier (Iowa) or the Topeka Capitol Journal (Kansas), then you have most likely never come across an issue of American Profile. The weekly newspaper-distributed magazine has been around since 2000 and seeks to shine the spotlight on the joys of small-town America -- a sector often upstaged by the happenings of larger urban communities.

The printing rights were sold by PGOA Media to the Athlon Media Group in 2013, where the publication still continues to celebrate "the values, traditions, people and places of small-town America," says Lisa Delaney, vice president and editorial director. "We try to be a lifestyle magazine for small communities around the country." The magazine has partnerships with a few larger newspapers, including The San Diego Union-Tribune and The Denver Post, but America's lesser-known cities are its bread and butter.

In fact, it's this dedication to providing lifestyle content to a niche demographic that sets American Profile apart from other newspaper-distributed magazines -- and has no doubt contributed to its very committed readership.


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