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How To Pitch: O, The Oprah Magazine
Focus on personal growth, fulfillment and wellness for this newsstand heavyweight.- February 17, 2015
The information in this article is current and accurate.
One of the most popular titles in the How To Pitch series this month
Circulation: 2.4 million
Special issues: None. Every issue has a theme.
Background: O, The Oprah Magazine turns 15 this year. In that decade and a half, it's accumulated media accolades aplenty, including a 2014 National Magazine Award, and amassed an enviable army of devoted readers. Oprah's brand game is strong, always has been, and that's been demonstrated in her ability to turn a new book into a national best seller at the mention of its title or a mere human into a superstar with a single appearance on her show.
That said, O has plenty of competition for newsstand sales, including Redbook, Good Housekeeping and Real Simple, none of which are lightweights themselves. But the positive tone of its content and the focus on helping readers live an unapologetically joyful life is what editors believe sets it apart, both for the folks who read it and those who create it.