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  Sarah Torres
 
Professional/Personal Overview
  As an exceptionally talented and versatile freelancer, I relish making dull subject matter gripping and everyday topics fabulous. Specializing in subjects ranging from building products to entertainment, I write and edit everything from highly technical feature articles to punchy sales copy--always with client- and reader-pleasing results! www.wirefox.biz

Work Info
 
Expertise
Copywriter 25 Years
Editor 23 Years
Writer 27 Years
Specialty
Entertainment 5 Years
Construction, Building Products 14 Years
Automotive 16 Years
Total Media Industry Experience
27 Years
Media Client List (# assignments last 2 yrs)
Fixed Ops magazine (11+), ProSales magazine (3-5), Storm Water Solutions magazine (1-2), Lodging magazine (1-2), Fender Bender magazine (1-2)
Corporate Client List (# assignments last 2 yrs)
aLine Media (11+), Alpine Pictures (11+), Colliers International (11+), JM Eagle (11+), Star Guardians (11+), Summertime Entertainment (11+), Hyundai Motor America (6-10)
Other Work History
editor, copywriter, marketing communications manager, publisher, corporate editor, senior writer, reporter, PR account manager.
Computer Skills
Word, Excel
Foreign Language Skills
Some French, Some Spanish
References
Testimonials:

Sarah was the first consultant I've used on MediaBistro. I'm delighted that she hit the ground running with clear, concise writing and also added alot of value during the creative process. We've since worked on diverse campaigns together (including the high-tech and automotive sectors) and I'll continue to use Sarah as a trusted, responsive partner.

Ellen M. Goldstein - President, Gazelle Marketing Inc.


We were in a crunch to find a professional writer to finish up a very large corporate project. We went to Media Bistro to find one that would fit our needs, and one that would work well with people in our company. Sarah Humphreys was so easy to work with and so accommodating with all the last-minute changes. The project simply seems painless now. Sarah definitely put the finishing touches with her copy, to make the project a success! We look forward to working with her again.

Leslie Yoshimura - Art Director, GUESS? Inc.
Awards
Two Awards from Food Industry Associations Executives: Best Trade Tabloid and Most Improved Publication, 1990.
Other
Completed MedioBistro's eight-week Travel Boot Camp.
Attended MediaBistro class, How to Write About Adventure and the Outdoors.
Completed MediaBistro class for writing a book proposal.
Am a stickler for grammar and punctuation. Have virtually memorized the AP Stylebook.
Maintain second home office in Detroit area.
My Web site: www.wirefox.biz
Freelancer Availability
I freelance full-time. I live near Los Angeles, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Feature Story  
(aLine Media, 10/1/2013)
Feature story for PR client promoting its YouTube beauty gurus.
(JM Eagle, 2/1/2010)
Case-study feature story about company's product.
(Client: USG/Pub: LA Architecture, 1/1/2003)
Feature story commissioned by manufacturer to highlight product's use on healthcare facility in San Francisco.
Newsletter  
(CEMCO, 10/1/2007)
Quarterly newsletter for client that manufacturers steel framing, metal lath and construction accessories.
(Hyundai Motor America, 12/1/2005)
Quarterly publication for parts managers at Hyundai dealerships.
Corporate Publications  
(JM Eagle, 3/1/2010)
Publication insert in trade magazines.
(Steel Framing Alliance, 4/1/2003)
Launched publication for this association. Managed editorial, shot photos, sold advertising, directed layout and oversaw printing and production.
Direct Mail  
(SoftBrands, 10/1/2007)
Direct-mail piece to announce Web seminar on the topic of preventing food recalls. SoftBrands is a client produces ERP software for several industries, including food manufacturing.
(Haute Decor, 3/22/2004)
Mailer for an interior-design business.
(1/1/2004)
Quick flyer for training service for housekeepers and nannies.
Press Releases  
(aLine Media, 5/3/2013)
Press release about cosmetics company.
(aLine Media, 3/1/2012)
Press release for client.
(aLine Media, 8/10/2010)
Press release about new shopping website.
Brochure  
(JM Eagle, 3/1/2010)
Fold-out marketing piece comparing plastic pipe to competing pipe materials.
(TriVista Business Group, 3/14/2007)
Corporate brochure for consulting firm.
Contact Info
  Sarah Torres
Los Angeles, CA 90036
USA

Tel: (323) 934-3869  
E-Mail: humphreys_s@msn.com
Website: http://www.wirefox.biz