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  Ashley Cisneros
 
Professional/Personal Overview
  BUSINESS-MINDED COMMUNICATIONS PROFESSIONAL
Reporter / Editor / Project Manager / Fact Checker / Researcher / Technical Writer / Interviewer / Copy Writer

Results-driven communications professional with over 10 years experience in journalism, management, leadership, budget development and marketing. Strategic thinker who is able to generate new ideas and initiate change. Persuasive, effective communicator with strong relationship-building skills. Experienced leader of cross-functional teams with a passion to accomplish objectives and meet critical deadlines in fast-paced, high-growth and diverse environments. Significant experience in writing for teen, business women and Hispanic markets. Work has appeared in New York Magazine and The Los Angeles Times.
Work Info
 
Expertise
Editor 7 Years
Reporter 9 Years
Writer 10 Years
Specialty
Business (general) 10 Years
Entertainment 10 Years
Family, Children & Teenagers 10 Years
Total Media Industry Experience
10 Years
Media Client List (# assignments last 2 yrs)
Florida Trend Magazine (11+), American Lawyer Media (11+), Jacksonville Advantage (3-5)
Corporate Client List (# assignments last 2 yrs)
ITT Corporation (11+)
Other Work History
Public Relations Professional
Marketing & Communications Manager
Technical Writer

Editor, Florida Trends NEXT
Originated article ideas and conducted long-range editorial planning for annual magazine that is distributed to Florida high school students; audited circulation of 730,000
Supervised and mentored freelancers during the writing process; approved, fact checked and edited articles
Managed $500,000 annual budget
Wrote, distributed and promoted annual teacher survey
Wrote speeches and columns for the publisher
Edited other Florida Trend publications including Legal Elite and Corporate Travel Guide
Wrote and distributed press releases and e-newsletters
Managed FloridaNEXT.com

Staff Writer
Lake City Reporter
January 2005 August 2005
Pitched story ideas, interviewed sources and wrote articles for the Community, Education, Health, Veterans Affairs and Outlying Areas beats of a daily newspaper
Computer Skills
Skilled in Microsoft Office Suite programs including Word, Excel, Publisher and PowerPoint; Adobe InDesign, Acrobat, and Photoshop; News Edit Pro IQue, I-Movie and Macromedia Dreamweaver.
Technical Skills
Knowledge of HTML, Macromedia Dreamweaver, e-marketing programs, content management systems
Equipment
Laptop, digital camera, scanner, fax machine, high-speed Internet access, digital recorder, Macromedia Dreamweaver, Office 2007, SnagIt, Adobe Acrobat
Foreign Language Skills
Some Spanish
References
Todd Wilson
Publisher
Lake City Reporter
180 E. Duval St.
Lake City, FL 32055
TWilson@lakecityreporter.com
(386) 754-0428 Office

Laura Figueroa
Reporter
Miami Herald
LFigueroa@MiamiHerald.com

Kimberly Anne Lopez
Attorney, Akerman Senterfitt, Orlando
Klopez223@aol.com

Janice Sharp
Associate Publisher
490 1st Ave. S.
8th floor
St. Petersburg, FL 33701
JSharp@FloridaTrend.com
(727) 892-2622
Awards
La Prensa Newspaper Outstanding Young Female Leader
NALFO National Organizational Leadership Award
Lambda Theta Alpha New Member of the Year
Lambda Theta Alpha Alumna of the Year
Order of Omega
Associations
VP of Marketing for the National Society of Hispanic (MBAs NSHMBA) Orlando Chapter Diversity Chair for the Public Relations Society of America (PRSA), National Association of Hispanic Journalists (NAHJ), University of Florida Alumni Association, National Association of Women Business Owners (NAWBO), Florida Freelance Writers Association (FFWA), Florida Writers Association (FWA)
Other
Master of Science in Entrepreneurship June 2008
Weekend Professional Program, University of Florida, Gainesville, Florida
Studied Accounting, Managerial Economics, Groups & Teams, Finance, Product Development & Management, Small and Family Business Management, Managing Innovation & Change, Leadership, Strategic Management, Venture Finance, Business Law, Negotiations and Business Plan Formation

Bachelor of Science in Journalism (Magazine Specialization) December 2004
University of Florida, Gainesville, Florida
Minor: Sociology with emphasis on Families
Freelancer Availability
I freelance full-time. I live near Orlando, FL. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Magazines  
(USA TODAY's Your Life: A Woman's Guide to Healthy Living, 5/1/2012)
Story- Relief at the register: Retailers are tweaking their business models. Find out what's in it for you. Publication -- USA TODAY's Your Life: A Woman's Guide to Healthy Living Date: May 1, 2012 -- Spring/Summer 2012
(Pegasus Magazine, 5/1/2009)
Promotion for woman engineer reality series in University of Central Florida alumni publication
(The Satellite, 9/1/2004)
Article about roam towing in a college community. Interview with tow truck drivers and towing company owners.
Newspapers  
(Orlando Woman Newspaper, 1/1/2011)
Sultana L. Haque Profile "Women to Watch 2011" Orlando Woman Newspaper, January-February 2011
(Lake City Reporter, 7/2/2005)
News story about construction at local prison for youthful offenders.
(Lake City Reporter, 6/9/2005)
News story about medical records program at hospital.
(Lake City Reporter, 2/19/2005)
News story about Civil War reenactment, Battle of Olustee, in Columbia County, Fla.
Newsletters  
(Linkages Newsletter, 5/1/2009)
Article about women engineering reality TV series in Linkages, the official newsletter of the Department of Materials, Mechanical and Aerospace Engineering at the University of Central Florida
(Lambda Theta Alpha, 10/7/2008)
Post charity event press release for collegiate organization.
(Florida Trend's NEXT, 8/1/2008)
E-newsletter to Florida teachers.
(Pave the Way Foundation, 11/15/2006)
Non-profit newsletter
Programs  
(Lambda Theta Alpha)
Sorority brochure
(Lambda Theta Alpha)
Program for sorority convention.
Lawyers  
(The New York Area’s Best Lawyers, 12/13/2010)
William A. Brewer III Cover Story, Bickel & Brewer, "Helping Future Lawyers' Dreams Come True: Bickel & Brewer's Latino Institute for Human Rights” The New York Area's Best Lawyers, New York Magazine, New York Law Journal, Connecticut Law Tribune and New Jersey Law Journal, December 13, 2010
(The New York Area’s Best Lawyers, 12/13/2010)
Benedict P. Morelli Feature, Morelli Ratner, P.C., “30 Years Later: Benedict P. Morelli’s Long-Awaited Victory for an Injured Staten Island Man” The New York Area’s Best Lawyers, New York Magazine, New York Law Journal, Connecticut Law Tribune and New Jersey Law Journal, December 13, 2010
(Arizona’s Best Lawyers, 7/30/2010)
David Burr Udall Profile, Udall Law Firm, Arizona’s Best Lawyers, The Arizona Republic, July 30, 2010
(The Arizona Republic, Arizona’s Best Lawyers, 7/30/2010)
Brett L. Dunkelman Profile, Osborn Maledon, Arizona’s Best Lawyers, The Arizona Republic, July 30, 2010
(The Arizona Republic, Arizona’s Best Lawyers, 7/30/2010)
Richard Gerry Exceptional Case Article, Aiken Schenk Hawkins & Ricciardi P.C., "Richard M. Gerry's Long Career is Enough to Write a Book About" Arizona's Best Lawyers, The Arizona Republic, July 30, 2010
(The National Law Journal Presents Personal Injury Litigators 2010, Los Angeles Times, 7/28/2010)
Panish Shea & Boyle LLP Exceptional Case Article, "Brian Panish and Kevin Boyle Talk About Their Numerous Wins in Air Disaster Cases" The National Law Journal Presents Personal Injury Litigators 2010, Los Angeles Times, July 28, 2010
(New York Magazine, 2/14/2010)
An article about family law trends in New York.
(New York Magazine, New York Area's Best Lawyers, 12/15/2009)
Best Lawyers has named individuals as Lawyers of the Year in the New York area, based on their particularly high level of peer recognition.
(New York Magazine, New York Area's Best Lawyers, 12/15/2009)
When the Gov. of Connecticut wanted to take money from the state's Client Security Fund, the legal community rose up -- and won.
(The New York Area's Best Lawyers, 12/15/2009)
When the State of New York erroneously released an inmate, two women were raped and one of them was killed. Parker Waichman Alonso took on the state and won.
(LatinaStyle, 3/1/2009)
Sidebar to article about the Hispanic National Bar Association's efforts to support Latina lawyers
(LatinaStyle, 3/1/2009)
An article focusing on the efforts of the Hispanic National Bar Association to support Latina lawyers
Business & Entrepreneurship  
(Jacksonville Advantage, The Handbook for Small Business, 3/8/2010)
Profile about young entrepreneur who built his coffee company on the pillars of civic engagement and sustainability
(Jacksonville Advantage: The Handbook for Small Business, 1/1/2010)
Interviews with small business owners who support philanthropic event. Details ways businesses grow by involvement with charities.
(Jacksonville Advantage: The Handbook for Small Business, 11/1/2009)
Cover story about two entrepreneurs who chose a once unpopular section of Jacksonville for their award-winning coffee house. They are not only at the forefront of a revitalization effort for the community, but have gained significant press for the experience they foster at the coffee house.
(Advantage Business Magazine, 5/6/2009)
How a CEO used corporate culture as a competitive advantage
(Advantage Business Magazine, 5/6/2009)
Profile of Michael Johnigean, a Jacksonville, Fla., entrepreneur
(LatinaStyle, 12/1/2008)
(Florida Trend's NEXT, 8/1/2006)
Feature story for teen magazine on 17-year-old entrepreneur from Miami.
Advertorials  
(Florida Trend, 5/1/2012)
Advertorial for Bright House Networks about sip trunking business solution
(Florida Trend, 6/1/2011)
Towers Watson Advertorial, "Healthy Investments: Employers Strategize to Control Health Care Costs" Florida Trend Magazine June 2011
(Florida Trend, 6/1/2011)
Florida Department of Environmental Protection Advertorial, "Protect Florida's Waters: Funding Available to Ensure Proper Disposal of Waste from Recreational Boats" Florida Trend Magazine June 2011
(Florida Trend, 5/1/2011)
Moffitt Cancer Center advertorial. The work of researchers at Moffitt Cancer Center could result in improved therapies for tens of thousands of lung cancer patients in the U.S.
(Florida Trend, 5/1/2010)
Moffitt Cancer Center advertorial. Moffitt physicians and scientists are working hard to translate basic science discoveries into better cancer treatments.
(Florida Trend, 4/1/2010)
Moffitt Cancer Center Advertorial. The M2Gen venture is dedicated to using molecular technology to develop personalized treatments for cancer patients with the goal of enhancing responses to treatment
(Florida Trend, 12/1/2005)
Copy written for a special advertising report in Florida Trend about corporate meeting planning.
Teens  
(Florida Trend's NEXT, 8/1/2008)
Article to help high schoolers determine what type of school fits them best.
(Florida Trend's NEXT, 8/1/2007)
Interview with two scholarship committee judges providing tips for high school students.
(Florida Leader, 8/1/2003)
Feature story about a Bosnian refugee who found life in giving to others
Entertainment  
(Urban Latino)
Profile on Atlanta underground hip hop DJ.
Press Releases  
(Kirkman Medical Center, 1/6/2010)
Ghost writing; press release for Orlando medical center
(Laser Institute of America, 2/26/2009)
Press release about a new book offered by the Laser Institute of America
Blog Posts  
(NewLatina.net, 3/29/2011)
Rooting for Roxy: A 30-Year Old Mami-To-Be Battling Breast Cancer -- Guest blog post, NewLatina.net, March 2011
Contact Info
  Ashley Cisneros
Orlando, FL 32832
USA

Tel: 4076088765  
E-Mail: ashleycisneros@gmail.com
Website: http://www.AshleyCisneros.com