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Posts Tagged ‘Gustavo Martinez’

CCO Matt Eastwood Leaves DDB for JWT

Matt Eastwood

The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in DDB’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

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Ad Council Elects 21 New Board Members

ad-councilThe Ad Council, “a non-profit organization and the largest producer of national public service advertising (PSA) in the U.S.” announced today the election of 21 new members to their Board of Directors earlier this month. Additionally, current board member David Kenny, CEO of The Weather Company, was elected Vice Chair of Media.

The Ad Council Board of Directors is responsible for providing guidance on creative strategy, media placement and outreach, as well as helping to secure funding for the organization’s operations. It is made up of leading executives from all areas of marketing, including media companies, advertising agencies, research companies and digital agencies, and is led by Debra Lee, CEO of BET Networks. Each year, the Ad Council produces 50 national public service campaigns on behalf of non-profit organizations and federal government agencies, with creative developed by leading ad agencies pro bono.

“Our new board members join us from a wide variety of industries and bring with them expertise that will be invaluable to the Ad Council and our national campaigns,” said Peggy Conlon, President & CEO of the Ad Council. “With backgrounds in marketing, advertising, public relations, social and digital media, the new members possess knowledge and leadership that will augment our campaigns. I look forward to seeing what innovation they bring to our causes.”

A full list of the new board members follows after the jump. Read more

McCann Exec Martinez to Join JWT, Replace Bob Jeffrey Come 2015

gustavosmallThere will be a major changing of the guards–well, eventually–at JWT’s top ranks as Gustavo Martinez has been tapped to succeed Bob Jeffrey as the agency’s global CEO in 2015. Jeffrey, who’s served as JWT’s top exec for 15 years, will continue in his role as chairman/worldwide CEO through 2014. In a statement regarding his eventual replacement, Jeffrey says, “Over the past few years, Gustavo and I have cultivated a relationship of mutual admiration and respect. He is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of JWT.” Couldn’t have ended it with a better exclamation point, we say.

While he awaits his move to top of the heap at JWT, Martinez (pictured) will assume the the role of global president of the WPP-owned agency network effective Feb. 2014. The exec currently serves as president for Europe and Asia at McCann Worldgroup, where’s he spent nearly the last three years. Martinez initially joined the Worldgroup from Ogilvy back in early 2011, replacing Brett Gosper as president of the European region. He subsequently moved up the charts at McCann, taking on more responsibility as co-leader of the agency’s Global Brand Community a year later. According to Campaign Asia-Pacific, McCann hasn’t made any announcement yet as to who Martinez’s potential replacement will be.

Aaaand, McCann CEO Nick Brien is Out, Diamond is In

Well, Noreen at Adweek‘s trigger-finger was admittedly faster than ours at day’s end as she is indeed reporting what tipsters have been telling us since around 5-ish, that McCann Worldgroup CEO Nick Brien is no longer with the agency. As Adweek, George Parker and others have been buzzing about, Brien’s job status (along with Draftfcb boss Laurence Boschetto‘s) has been in doubt as of late, and recent comments made by Michael Roth, chairman/CEO of parent company IPG, didn’t really soothe matters. Brien had held his title as Worldgroup chairman/chief exec since April 2010 after serving as CEO of IPG’s Mediabrands.

Replacing Brien as McCann Worldgroup’s CEO is Harris Diamond, who most recently served as chairman/CEO of IPG’s Constituency Management Group. Says Roth in a statement, “Harris understands the business needs of global CEOs, across a range of industries. He has a proven track record of effectively managing a portfolio of agencies and growing the top line. He has created a strong culture of collaboration, which is increasingly key in a marketing landscape that requires integration of services. And he brings a deep knowledge of McCann in light of the alignment between Worldgroup and a number of the agencies within CMG, such as Weber Shandwick and FutureBrand.”

Along with Diamond’s appointment, IPG has given Luca Lindner and Gustavo Martinez, McCann Worldgroup president, Americas and Worldgroup president, Europe, respectively, more responsibilities with the former adding Middle East and Africa responsibilities (something he’s familiar with)and the latter, Asia-Pacific.

Lindner Takes on Expanded Role at McCann Worldgroup

It seems like Luca Lindner‘s quickly climbing up the charts at McCann Worldgroup. Just four months after the IPG network appointed the president of the Middle Eastern, Latin American and African regions as co-prez of its Global Brands community, Lindner will now assume the new title of McCann Worldgroup, Americas, which we’ve been told is a new position.

As a result, Lindner’s handing over the African and Middle East reins to his Global Brands cohort Gustavo Martinez, who currently serves as president of McCann Worldgroup Europe. Lindner, who will continue to co-lead Global Brands, has been with McCann Worldgroup for nearly eight years, initially joining as regional director for Latin America/Caribbean in 2005. Prior to McCann, Lindner served as vice-chairman of Leo Burnett Europe and had stints at TBWA’s Paris and Rome offices early on in his career.

McCann Worldgroup Presidents to Take on Added Responsibility

After promoting Pat Lafferty to COO of McCann Erickson North America last fall, McCann Worldgroup has finally found leadership to succeed the exec in the Global Brand community he established in 2011. Taking over as joint leaders of the GBC will be McCann Worldgroup Europe president Gustavo Martinez, who replaced Brett Gosper a year ago, and Luca Lindner, president of Worldgroup ops in Latin America, the Middle East and Africa. Both execs will maintain their current roles while also assuming the title of president, Global Brands.

The Global Brand group consists of the leaders of McCann Worldgroup’s global accounts including L’Oreal, MasterCard, Nestle and Coca-Cola. The added responsibility should be familiar to Martinez, who previously held the dual roles of global new business director and head of the Global Brand Management division at Ogilvy. Brazil-based Lindner, meanwhile, is a Leo Burnet EMEA alum who joined McCann in 2005 as regional director of Latin America and the Caribbean.

Gustavo Martinez Replaces Gosper at McCann Europe

Barely a year after taking on the dual roles of Ogilvy’s global new business director and head of the agency’s Global Brand Management division, Gustavo Martinez has now moved over to McCann to serve as president of Worldgroup, Europe. The Argentina native, who will report to the agency’s global chief exec Nick Brien, will in turn be responsible for managing and expanding McCann’s global client portfolio throughout the region and driving collaboration across the marketing disciplines in order to bring integrated solutions to the shops clients.

Martinez, who holds a PhD in Economics, replaces Brett Gosper, who just left McCann to “pursue other opportunites” as the saying goes. The new McCann president is no stranger to the IPG agency, having once served as head of the McCann Erickson Communications Group in Barcelona during the late 90′s. In a statement, Martinez says that he’s “delighted to be coming back home.”