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Posts Tagged ‘Javier Campopiano’

Draftfcb NY Releases Jamaica Tourist Board Case Study

Back in 2012, the Jamaica Tourist Board decided to stick with Draftfcb New York (who started work for them all the way back in 1991) for five years following a competitive review.

That decision seems to have paid off, as Draftcb just released a case study for the Jamaica Tourist Board, and the results are pretty irie. The agency’s recent campaign for Jamaica Tourist Board, which included setting up a the world’s largest stress ball in Times Square this past November, brought results including a 423% increase in Facebook daily impressions, 1,264% increase in Facebook engagement. Draftfcb spends the ending of the 2 minute video interviewing New Yorker’s who are clearly still stressed out. Maybe they need to take the advice of the Tourist Board’s Christopher Dobson, and “come down to the beautiful, warm island of Jamaica,” where they have more efficient means of relaxation. Credits after the jump.

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Garfinkel Joins Up with Draftfcb NY as CEO

leegarfinkelWe’ve been told Carter Murray is announcing this news to staff as we speak. Yes, Lee Garfinkel, who’s spent nearly the last three years at what is now Havas, where he last served as chairman/CCO of global brands, has taken the top seat at Draftfcb New York. As CEO of DFCB NY, Garfinkel will not only run the fort but work in tandem with NY CCO,  Javier Campopiano. Regarding the hire, his new boss Murray says, “Some of the best agency leaders have come from creative backgrounds and I believe that Lee, with his strong creative reputation, is absolutely the right CEO for our New York office at this time. With our world-class chief creative officer Javi Campopiano already in place and Lee as CEO, we have high ambitions for the future of the office. Lee will help ensure that we create strong and memorable campaigns in the years ahead for our clients.”

During his 30-plus years in the ad biz, Garfinkel also served as EVP/ECD at BBDO, chairman at Lowe and chairman/CCO at DDB. While Garfinkel joins DFCB, Debra Coughlin, who’s served as EVP/global CMO for the past two-and-a-half years, is moving out of the leadership role in NY (though sources tell us she’ll be working with Carter Murray somewhat on new biz efforts). Regarding Coughlin, Murray adds,  “Debra, one of the smartest marketers I know and a consummate professional, has been truly understanding of my strategic desire to focus more aggressively on the creative product. So, while she transitions out of the New York role, she will be making sure things go as smoothly as possible until Lee joins forces with Javi and the rest of the New York team in January.”