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Posts Tagged ‘Paul Chibe’

AKQA Nabs Digital AOR Duties for a Few Familiar A-B InBev Brands

 

Well, the A-B InBev camp hit the newswire late in the day to announce that they’ve chosen AKQA as digital agency of record for Budweiser, Bud Light and Stella Artois. As a result, AKQA will handle online and mobile programs, app development and work in tandem with each brew brand’s AOR including Anomaly (Budweiser), Translation (Bud Light) and Mother (Stella).

In a statement, A-B’s VP of U.S. marketing Paul Chibe says, “The importance of being able to connect with consumers digitally is at an all-time high, and AKQA has demonstrated they have the expertise and strategic insight needed to elevate our digital efforts to a new level. Our traditional marketing remains second-to-none, and our partnership with AKQA will ensure we have the world-class digital marketing to match.”

As you may have heard, this is the first time A-B InBev has selected a lead digital agency as previous digital efforts were overseen by the lead creative agency managing other partners on a per project basis. Yes, there was a pitch for the lead digital biz but we haven’t been told who else was in the running.

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Media Beat Teaser: Steve Stoute on the ‘King of Beers’

Well, we have to say the timing couldn’t be better. Now that the word is out about the grandiose plans for Budweiser’s “Made in America” concert in Philly over Labor Day weekend, we figured we’d post a quick clip from our recent Media Beat interview with Translation founder/CEO Steve Stoute.

Stoute’s agency, of course, has expanded its relationship with A-B InBev in recent weeks as it’s taken over full creative responsibilities for Bud Light. The pair is getting even cozier now that the “Made in America” fest is being turned into a movie directed by Ron Howard, produced by his longtime cohort Brian Grazer and executive produced by A-B InBev U.S. marketing VP Paul Chibe and Jay-Z.

Stoute, who is serving as producer on the project, spent about 45 minutes in our studio a few weeks back (and just days before Translation fully took over Bud Light). Here’s a quick minute clip from our lengthy chat that seems to fit in the context of this week’s news. Look for the full Media Beat interview with the exec to roll out in mid-September.

Yes, We Are Trying to Reach Translation about Bud Light

Well, here was the one line we received at precisely 12:11 pm today:  “Translation was just handed the bud light account from Paul Chibe.” Chibe, if you didn’t know, is CMO of Bud Light parent, Anheuser-Busch InBev. Seeing as we just interviewed Steve Stoute for an upcoming Media Beat (which will post in two weeks), we’ve reached out to get some sort of reaction from the Translation boss or someone at his agency regarding the reports that the Bud Light account is now solely in its hands. Considering that Stoute & Co. are also involved with a Budweiser festival called “Made in America in a few weeks that will include Jay-Z and Pearl Jam among a ton of other acts, we’re not taking it as a big shock that A-B InBev would  be expanding its relationship with the New York-based Translation.

If you recall, Translation and McGarryBowen were both handed the Bud Light business last December. We’re now hearing that another major account could be leaving McGB in the near future, but we’ll keep schtum until we learn more.

Update: Here’s a quick comment from Translation president Leeann Leahy regarding its AOR status: “We’re thrilled to have earned Bud Light’s trust since having been awarded a large portion  of the business in mid-December. We look forward to doing more great work for this  ambitious client.”

 

Starcom Racks Up Another Big Win

Another Starcom media win? Another Starcom media win. The VivaKi unit has now been tapped by Anheuser-Busch InBev to work alongside and aid the beer giant’s in-house media buying/planning unit, Busch Media Group, with research and planning duties here in the States for all of its brands (you know, Bud, Bud Light, Michelob Ultra, Stella) across national, local and digital media.

In a statement, A-B VP of U.S. marketing Paul Chibe says, “Starcom impressed us with their planning and research capabilities, investment in media planning tools and strong team of people. They will enable Busch Media Group to maintain and expand upon our category-leading capabilities, and we look forward to their contributions.” Well, at least it’s nice to see that A-B InBev can make a decision about something.