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Posts Tagged ‘Ricardo John’

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

JWT Brazil Uses Graffiti Interventions to Raise Breast Cancer Awareness

JWT Brazil, the agency responsible for the “91 Rock Clock” progressive wake-up app and turning Brazilian teen mag Capricho into an iPhone amplifier for Coca-Cola FM has a new project raising breast cancer awareness for A.C. Camargo Cancer Center.

Dubbed the “Anti Cancer Paste Up,” the project uses the graffiti and tagging around Sao Paulo to raise awareness for breast cancer. The narrator of the spot remarks that everyone always assumes the graffiti was done by male artists. So JWT used painted posters over the graffiti of several artists, in each case pasting over an image of a breast with a post-mastectomy image, in an attempt to spread the message that breast cancer “is a real problem and…can happen to anyone.” The WPP-owned agency hopes that the “youthful language” of graffiti can help them reach young women and convince them to get breast exams that can result in a 90% treatment success rate. It’s the kind of innovative and unusual approach we’ve come to expect from JWT, and should turn some heads to raise awareness of an issue that’s much too easy to ignore. Credits after the jump.
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And Now, a Little Wake-Up Call from JWT/Casa Brazil

JWT Brazil chief integration officer Mauro Cavalletti and his crew continue their string of quirky projects (remember this?) with this latest app called “91 Rock Clock,” which will wake your ass up–but in progressive fashion–as it veers from soft AM gold to heavier rock tunes (think Metallica and Sepultura). Think of it as a snooze button with distortion. In case you’re not based in South America, 91 Rock Radio is a rock radio staple in SA and…well, let the video above explain things. We’re light sleepers, so we’d probably spring out of bed during an REO Speedwagon track, but if you’re into it, you can go here or here to download the app. Credits after the jump.

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Yes, the Election Will Be Determined by Rock ‘Em Sock ‘Em Robots

Now, this is democracy at work and it comes to us from of an agency outside the U.S. no less. Just six weeks after turning print ads into iPhone loudspeakers for Coca-Cola, Mauro Cavalletti and crew at JWT Brazil–specifically, the innovations lab at Agencia Casa JWT–have returned with a Twitter-centric effort just in time for Election Day called “Tweet Punch-Out.”

Not quite unlike what a couple of creatives from Dailey came up with back in August, Cavaletti and the JWT lab rats’ project pits Obama versus Romney in the form of blue and red Rock ‘Em Sock ‘Em Robots. The Agencia Casa camp hacked the scrappy bots and connected them to live Twitter feeds, which will trigger the toys to throw punches when either Obama or Romney is mentioned. Unlike the real-life debates, there’s no Candy Crowley or Bob Schieffer to rein things in, though judging from the score sheet, Obama’s camp might have to throw in the towel in this particular fight. Go here for all the streaming fun. Credits after the jump.

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Cavelletti Clues Us in On Latest Work from Brazil

In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone.  We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.

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