Master Facebook Ads

How to develop, plan and execute a Facebook ad campaign



Tap into our full course library in addition to these member benefits:

Exclusive, interactive webinars

Premium magazine resources

Partner perks and special deals

Ask an Instructor
Members can ask instructors questions about courses anytime. Have a question?
Ask Now

Welcome to Master Facebook Ads

If you're on Facebook, then you definitely see and maybe even click on ads that appear in your feed. Ads are now the best way to get your content seen and heard and this course will teach you how to do just that. Consider this course your roadmap to conceptualize, build and execute your very own Facebook ad campaign.

Follow our in-house social media expert through the step-by-step process of utilizing Facebook's proprietary tools to create a campaign that will drive eyes and engagement to your page.  You'll learn about big tactics like how to develop the actual ad, small tactics such as ad pixels, and you'll find out how to add more power to your campaign with Facebook boosts. By the time you finish, you'll no longer be intimidated or confused by Facebook ads and be ready to plunge in and create your own campaign.  

Skills You Will Learn

How to distinguish between Facebook Ads Manager and Business Manager

Four elements of a successful campaign: Objectives, In-Stream Video, Split-Testing, Naming the Campaign

Develop your ad set by creating a custom audience

Create the ad: headline, pixel tracking, format and more

What Facebook boosts are, how and why to use them

9 smart pro-tips to help you optimize your campaign

4 elements of a successful campaign

Session 1

Master Facebook Ads

  • Logistics
  • Why Invest?
  • Create a Campaign
  • Develop The Ad Set
  • Create The Ad
  • Facebook Boosts
  • Protips
  • Successful Ads
0h 23m
Refer to Friends
Get Mediabistro JobsStraight to your InboxSign Up Now