Welcome to Master Facebook Ads
If you're on Facebook, then you definitely see and maybe even click on ads that appear in your feed. Ads are now the best way to get your content seen and heard and this course will teach you how to do just that. Consider this course your roadmap to conceptualize, build and execute your very own Facebook ad campaign.
Follow our in-house social media expert through the step-by-step process of utilizing Facebook's proprietary tools to create a campaign that will drive eyes and engagement to your page. You'll learn about big tactics like how to develop the actual ad, small tactics such as ad pixels, and you'll find out how to add more power to your campaign with Facebook boosts. By the time you finish, you'll no longer be intimidated or confused by Facebook ads and be ready to plunge in and create your own campaign.
Skills You Will Learn
How to distinguish between Facebook Ads Manager and Business Manager
Four elements of a successful campaign: Objectives, In-Stream Video, Split-Testing, Naming the Campaign
Develop your ad set by creating a custom audience
Create the ad: headline, pixel tracking, format and more
What Facebook boosts are, how and why to use them
9 smart pro-tips to help you optimize your campaign
4 elements of a successful campaign
Session 1
Master Facebook Ads
- Logistics
- Why Invest?
- Create a Campaign
- Develop The Ad Set
- Create The Ad
- Facebook Boosts
- Protips
- Successful Ads
