Welcome to SEM and Google AdWords Fundamentals
Learn the fundamentals of Search Engine Marketing (SEM) and Google AdWords so you can connect your brand’s product or services with your ideal customers and ensure your marketing budget is well spent.
Dig into the principles of SEM and find out how to leverage them to create effective advertising campaigns. Discover the wealth of Google AdWords capabilities that will enable you to create, track and optimize your campaigns. At the end of this course, you will have a robust toolkit of proven tactics you can use to create and manage advertising and marketing campaigns with confidence
Skills You Will Learn
Learn principles of SEM and how they work in tandem with SEO and social media
Create effective display advertisements from scratch
6 AdWords remarketing techniques and when/how to apply them
Establish your targeting strategy by persona or motive and the qualities that define each
Leverage the 5 known AdWords campaign types
Utilize targeting techniques - Keyword, Location, Device
Navigate and customize the AdWords interface
Create an AdWords campaign
Monitor and optimize your campaign results
Session 1
Search Engine Marketing (SEM)
- Lesson 1: Overview of SEM
- Lesson 2: Creating Effective Advertisements
- Lesson 3: Targeting the Right Audience
- Lesson 4: Monitor Your Campaigns
Session 2
Google AdWords
- Lesson 1: AdWords Interface and Account Structure
- Lesson 2: Creating Your First AdWords Campaign
- Lesson 3: Monitoring and Optimizing Your Campaigns
- Lesson 4: Measuring Campaign Results
