SEM and Google AdWords Fundamentals

Harness the power of SEM and Google AdWords to drive traffic to your website



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Welcome to SEM and Google AdWords Fundamentals

Learn the fundamentals of Search Engine Marketing (SEM) and Google AdWords so you can connect your brand’s product or services with your ideal customers and ensure your marketing budget is well spent.

Dig into the principles of SEM and find out how to leverage them to create effective advertising campaigns. Discover the wealth of Google AdWords capabilities that will enable you to create, track and optimize your campaigns. At the end of this course, you will have a robust toolkit of proven tactics you can use to create and manage advertising and marketing campaigns with confidence

Skills You Will Learn

Learn principles of SEM and how they work in tandem with SEO and social media

Create effective display advertisements from scratch

6 AdWords remarketing techniques and when/how to apply them

Establish your targeting strategy by persona or motive and the qualities that define each

Leverage the 5 known AdWords campaign types

Utilize targeting techniques - Keyword, Location, Device

Navigate and customize the AdWords interface

Create an AdWords campaign

Monitor and optimize your campaign results

Session 1

Search Engine Marketing (SEM)

  • Lesson 1: Overview of SEM
  • Lesson 2: Creating Effective Advertisements
  • Lesson 3: Targeting the Right Audience
  • Lesson 4: Monitor Your Campaigns

Session 2

Google AdWords

  • Lesson 1: AdWords Interface and Account Structure
  • Lesson 2: Creating Your First AdWords Campaign
  • Lesson 3: Monitoring and Optimizing Your Campaigns
  • Lesson 4: Measuring Campaign Results
1h 45m
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