Mai Alowaish is a seasoned web marketing and analytics consultant. She works with clients on strategy, analysis and configurations of site and campaign analytics across a variety of online channels -- websites, email campaigns, landing pages, microsites, advertising, social media, etc.. She collaborates with clients to ensure online and integrated campaigns have defined metrics, provides deep-dive analyses into engagement data for optimization of campaigns, and leads the implementation of landing page and form testing. Mai has over a decade of experience working with e-commerce applications and has deployed numerous websites and corporate portals with various e-commerce platforms and CMSs, including electronic and mobile banking applications. She is an Information Systems and Industrial Engineer and a certified Project Manager Professional; and has a Master's degree from Northwestern University, specializing in Internet and Database Technologies, with the thesis focus on Digital Marketing and Analytics.