The relatively new CEO of Bloomberg Media Group, Justin Smith, has sent out a memo announcing a “100-day strategy.” He doesn’t reveal exactly what that strategy is, but says employees will be hearing more specifics on it in the next few weeks. He says he has extremely positive first impressions of the company, and says they need a “clear action plan.” The news was first reported by Adweek and then passed around by Bloomberg PR.
In the memo, Smith announced the hire of Zazie Lucke as head of global advertiser marketing. He brought Zazie over from Atlantic Media, where she was VP of Marketing. “Zazie will be tasked with nothing less than making Bloomberg Media the leading innovator in cross platform digitally-led marketing,” he said in thick media-ese, which is pretty much what we assume she was doing for Atlantic Media.
Can there really be two “leading innovators?”