Chris Bovine

New York, USA

Professional Experience

Experienced Sr. Copywriter/Marketing Consultant with B-2-C, B-2-B, third-party, Web and direct copywriting experience. Extensive portfolio of writing, marketing and advertising samples--ads, brochures, letters, presentations, strategy/positioning statements, newsletters, Web copy, white papers, etc. I have more than 20 years of marketing and copywriting experience, including 18 years serving the financial services/insurance industry. LinkedIn Profile: To View/Download Resume: See very bottom of this page (under "Work Samples")


Account manager
8 Years
18 Years
10 Years


8 Years
Consumer Products
10 Years
15 Years


Advertising, client side
3 Years
Advertising agency
4 Years
Marketing (in-house) - Fortune 1000 corp. clients
15 Years

Total Media Industry Experience

18 Years

Corporate Client List (# assignments last 2 yrs)

S&P Global (1-2)

Technical Skills

Adobe InDesign

Foreign Language Skills

Spanish (written)


Freelancers Union

Computer Skills

Word, Excel, PowerPoint, Quark




Furnished upon request


Westchester Advertising Club (for MetLife, 1999)




Contributed to the writing (drafted/provided all Overview spread copy on pages 2-3), editing and design of the 2017 S&P Global Investor Fact Book
Prepared/Edited PowerPoint Presentation for Ted Smyth, VP, Corporate Affairs
Wrote and edited e-newsletter communication to provide timely information to the field via electronic delivery
Seminar about the importance of life insurance protection
Seminar about investment strategies for building wealth
B-2-B Freelance Project: Hired by AXA Equitable to create/write a capabilities hand-out/mailer for LifeMark Partners--a large national insurance marketing firm. To be used by member agencies to recruit producers/agents
Client brochure regarding development and implementation an IRA accumulation/retirement strategy
Drafted Student Loan consumer ad for insertion in U.S. News & World Report
Direct mail life insurance prospecting letter targeted at uninsured/underinsured women
Informational 529 Plan take-one marketing piece for bank customers
Developed concept, wrote and designed consumer flyer that touted the strength and financial stability of New York Life and MainStay Annuities
Created tax planning stuffer for Century Bank to include in their clients' bank statements
B-2-B Freelance Project: Hired by AXA Equitable to create/write a capabilities brochure for LifeMark Partners--a large national insurance marketing firm. Targeted at owners of prospective member agencies
Provided direction, developed concept and drafted all copy for brochure targeted at potential bank/credit union clients
Light/motivational flyer written for Independent Financial internal employees to recognize/formalize name change from IFMG to Independent Financial (at the time, a Sun Life Financial company)
Prepared Press Release announcing the distribution of Gerber Life Insurance products through Apple Bank
Created Power Point presentation to educate consumers about Gerber Life's product offerings
Accumulator Life new product launch presentation for internal AXA Distributor representatives
Educational brochure describing the various annuity choices available to consumers
Wrote and designed landing page for Apple Bank Web site that markets/advertises Gerber Life products and Life Insurance Awareness Month
Created a flyer for Agent use that demonstrates the benefits of a Gerber Life College Plan vs. a stock market investment
Wrote series of MainStay Annuities Sales Ideas for representative use. This Sales Idea highlighted the advantages of interest earned under a MainStay Fixed Annuity vs. a CD
Wrote copy and assisted in design of direct mail piece targeted at AXA Advsors to generate interest in new 401(k)
Drafted trailing equity concepts for a proposed Citibank Home Equity direct mail campaign
Drafted new copy for two sections of Website
Created a tax planning poster for Century Bank in-branch customers
Provided copy/concept for wealth transfer postcard targeted at bank customers
Letter from financial consultant to bank clients about replacing income in retirement
Created client brochure for AXA Accumulator Life--an insurance coverage combining a variable universal life (VUL) policy and a single premium immediate annuity (SPIA) contract in a single package