Jason White

304 Tanglewood Drive Wylie, TX 75098
Website: http://www.mediabistro.com/JasonWhite
Contact

Professional Experience

Senior-level advisor in marketing strategy, digital marketing, content development, marketing operations, social media and brand management with a strong track record of transforming business goals into gains that help power profitability. Highly knowledgeable contributor with 15+ years of experience in delivering impactful content and messaging solutions to support midmarket and Fortune 1000 companies in the gaming, entertainment and information technology industries. Performs against aggressive service level requirements to help companies meet and exceed their revenue goals. Drives strategy and execution across both online and offline channels, including responsibility of executive communications, SEM/SEO, email marketing and integrated programs. Proven ability to define, organize and execute daily tasks within budgetary and time constraints. Manages, inspires and coaches large teams while demonstrating an excellent ability to communicate with executive management, strategic partners and stakehol

Expertise

Copy Editor
23 Years
Copywriter
23 Years
Writer
23 Years

Specialty

Books & Literature
23 Years
Consumer Products
23 Years
Business (general)
23 Years

Industries


Video Games
20 Years
Magazine - Large Consumer/National magazines
15 Years
Marketing (firm) - Fortune 1000 corp. clients
20 Years

Total Media Industry Experience

23 Years

Media Client List (# assignments last 2 yrs)

VIZ Media (10+), Revelation Games (10+), Allgame.com (10+), BOOM Magazine (10+), Tokyo Pop (1-2), JAMDAT Mobile Inc. (6-10)

Corporate Client List (# assignments last 2 yrs)

Reed Business (10+), PurchaseNet (1-800-Flowers) (3-5), Computer Associates (6-10), RealPage, Inc. (10+)

Computer Skills

MSWord, Excel, PowerPoint, Outlook, Access, QuarkXpress and Lotus Notes, Incopy. Fluent in both MAC and PC computers.

Equipment

PC and laptop, digital camera, Optiplex 500 and mini tape recorder.

Awards

Certified Copy Editor UCSD Writing Certificate University of Dayton

Work Samples

Article Writing

This release was created to promote holiday gift ideas available from VIZ Media.
This is an article that details what the ESRB is and how to use it effectively. It is geared toward parents who have kids that are gamers.
The flexibility of revenue management systems to work within a variety of lease-up strategies is but one reason that emerging areas of opportunity such as student housing are taking a closer look. Page 4
This is a features page for Playthings on kids' entertainment.
This is a features page on entertainment items for the older crowd.
Written to help parents understand what a Massive Multi-player Online Role Playing Game (MMORPG) actually is and why it differs from the usual video game.
Written to help parents understand trends in video games and where the games are headed for the younger generation.
Why new players might want to join a guild in World of Warcraft and a review of the game itself.
Blog article about AT&T going nationwide with 5G.
Blog article for AT&T Business using research from GlobalData.

Website copy

I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Webcast designed to generate leads for the vacation rental space.
Webcast designed to generate leads for the rental housing facilities software suite.

Product Descriptions

Product description for JAMDAT NBA 2006 mobile phone game.
Products descriptions for various mobile phone games.
Various product descriptions for SOCOM mobile phone game.

Marketing Writing Samples

This email was used to drive prospects into the Gartner Insight program to generate leads for the sales team.
I wrote, art directed and concepted this brochure to assist with the launch of our product in the UK.
Ad designed to showcase our new marketing suite of products for the senior living market.
eBook designed to soft sell clients on our vacation rental housing software.
Ad designed to explain why revenue management is needed and how YieldStar can out do anything you have.
This was used to nurture leads in the Gartner Insight program.
This piece was used as a prospecting tool to get people to register for Gartner Insight.

Videos

Video was designed to assist sales in starting conversations with prospective clients.
Demo video to explain and entice residents to use the new package delivery system.
Video designed to help explain why you need renters' insurance.
This was written to explain the benefits of allowing residents to pay rent with credit cards and how our product can assist with that.
This was written to go through the details of the regulations the company went through to become a non-bank financial institution.
Written to show off the benefits and features of the company's electronic money order system.
This video was designed to educate and help sell a new resident facing social solution. I created the script and helped cast.

Creative Writing

A full length play written for Advanced Play Writing, Western Connecticut State University.
A 5-page horror story. I was the writer, hired all the talent and project managed.

Catalog Writing/Editing

This catalog was used to sell the 2006 Silk Flower Collection to various floral distributors.

General

While at Playthings I worked on a story that got us named finalists in the 2005 Jesse R. Neal National Business Journalism Awards in the category of Best News Coverage.