Jenny Jedeikin

http://www.linkedin.com/profile/edit?trk=hb_tab_pr San Francisco, CA 94904 USA
http://jennyjedeikin.com/
26 Years Experience

Professional Experience

Currently writing lifestyle B2B & brand journalism pieces for magazines and corporate clients–LinkedIn and U of Phoenix–and handling social media for a non-profit, I revel in spinning complex ideas about education, climate, careers and tech into engaging stories. From penning an original pop-quiz to writing an infographic celebrating our nation's parks, I deliver out-of-the-box content that you won’t find elsewhere. Experienced in SEO best practices, incl. keywords, metatags, titletags, and the like, two of my pieces won Marcom gold awards in 2013, and I received a Platinum Hermes Creative Award in 2014. I am writing video scripts for McGuire real estate and managing an environmental app. I can pull stories out of anyone with a mouth, and have interviewed celebrities like Chris Rock for Rolling Stone, but can also write a stunning profile of your CEO. I’m comfortable researching news topic & will happily deliver concise inspired prose way ahead of deadline. Try me.

Expertise

Content Editor (online) 16 YearsReporter 25 YearsWriter 25 Years

Specialty

Education 20 YearsEnvironment & Nature 18 YearsLifestyle 24 Years

Industries

Magazine - Large Consumer/National magazines 25 YearsOnline/new media 16 YearsNonprofit 16 Years

Media Client List (# assignments last 2 yrs)

  • American Airlines In-flight magazine (3-5)
  • Current TV (3-5)
  • North Bay Bohemian (3-5)
  • Oh Comely Magazine (1-2)
  • Narrative.ly (1-2)
  • Dot429 (1-2)
  • Geez Magazine (1-2)
  • Sustainable Industries Journal (1-2)
  • The Advocate (1-2)
  • Whole LIfe Times (1-2)
  • The Bold Italic (1-2)
  • Kiwi Magazine (3-5)
  • Parent Guide (1-2)
  • Phoenix Forward Online Magazine (10+)
  • Air America Radio - Ecotalk (10+)
  • San Francisco Chronicle Sunday Magazine (6-10)
  • Phoenix Focus Magazine (3-5)

Corporate Client List (# assignments last 2 yrs)

  • A Hundred Monkeys (10+)
  • Act Now Productions (10+)
  • Cool The Earth (10+)
  • Linked In Talent Solutions (10+)
  • McGuire Real Estate (10+)
  • Medallion Media (10+)
  • iCohere Technology (10+)
  • Prosight Specialty Insurance (10+)
  • Saatchi & Saatchi S (10+)
  • Salesforce.com Blog (10+)
  • The Apollo Group (10+)
  • Today\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ (10+)
  • Walmart World (6-10)
  • Coldwell Banker (3-5)
  • Parent Guide (1-2)
  • Pogo Park (6-10)

Awards

Platinum Award from Hermes for content writing, 2014 Gold Award for Magazine Writing from Marketing Communications, 2013 http://marcomawards.com/

Other Work History

Currently I am freelancing for Salesforce.com as a contracted brand journalist, as well as writing for University of Phoenix marketing publications. In the past I worked on the editorial staff at Rolling Stone magazine; I was also a segment producer on MTV's Jon Stewart Show, his first talk show on television..

Technical Skills

wordpress blogging, Managing Website production, facility with using CMS

Computer Skills

word, twitter, HTML, Facebook, salesforce, excel, wordpress

Equipment

laptop, audio recorder, transcriber, phone audio recorder, digital camera and video.

References

Carleen Cullen, Executive Director, Cool the Earth Louis Venezia, Creative Director, The Group Abby Wasserman, President, O'Hanlon Center for the Arts Debbie Friedman, Producer, Ecotalk, Air America Radio Betsy Rosenberg, Host, KCBS and Air America's Ecotalk Danny Altman, Creative Director, A Hundred Monkeys

Range of Samples

How a Company Cut Turnover with 22-hour Interviews
(LinkedIn's Talent Solutions 5/4/2015)
As a contract writer for LinkedIn, I wrote this blogpost about Appster's hiring process.
Getting to Know our National Parks
(Phoenix Forward Magazine 9/25/2012)
An infographic I researched and wrote for University of Phoenix's Phoenix Forward, marketing magazine. This infographic won an Hermes Creative Award for excellence in 2013.
Why Didn't I Think of That?
(Phoenix Focus Magazine 6/3/2013)
Feature article which covers the entire process from invention to market for the budding inventor.
A Big Solution for the Little Prince
(ProSight Specialty Insurance blog 4/4/2015)
For my client, ProSight specialty insurance, I write blogposts, which convey the brand messaging they desire.
Why Gov't Call Centers Should Live in the Cloud
(Salesforce 4/25/2013)
As a contract writer for Salesforce, I wrote this piece about cloud computing. Find out how government organizations are taking advantage of Salesforce Mobile Tools.
How Attractive are You? (Quiz)
(Phoenix Focus Magazine 4/15/2014)
September 11, Remembered
(Phoenix Focus Magazine 9/11/2011)
Three University of Phoenix Alumni recall how September 11, changed their lives.
Profile of Jewelry Designer Kathy Kamei
(Enterprising Women Magazine 4/25/2016)
Profile of Business Woman of the Year, Kathy Kamei in Enterprising Women Magazine.

Education & Career Pieces

How to Master Asking Behavioral Interview Questions
(LinkedIn's Talent Solutions 7/27/2015)
When it comes to discerning top talent, many professionals who conduct interviews for a living know that behavioral interview questions are superior. But they don't know the first thing about how to ask them.
Beyond the Classroom
(Phoenix Focus Magazine 8/15/2012)
Do You Have True Grit?
(Phoenix Focus 6/8/2015)
A quiz that measures whether the reader has acquired enough grit to succeed.
A Passion for Politics
(Phoenix Focus Magazine 3/25/2016)
After receiving their education, four University of Phoenix alumni find meaningful careers in California State Legislature.

Social Media and Technology

Channeling OJ
(The Cable Guide 4/25/2016)
Humor Piece about O.J. Simpson
Levon Helm
(The Cable Guide 4/25/2016)
Profile of former member of the "Band" to coincide with Television documentary.
The Next Page
(Rolling Stone 5/2/2016)
This is a sample of the column I wrote for Rolling Stone.
Laff Festival Text
(The Cable Guide 4/25/1999)
Text accompanying PDF of "Just for Laffs" article.
Halle Berry Cover Story
(The Cable Guide 4/25/2000)
Halle Berry talks about her role portraying actress Dorothy Dandridge in the HBO biopic in a Cover for Story for the Cable Guide.
4 Takeaways on Social Media Listening
(Salesforce.com Blog 6/3/2013)
At the unveiling of the social media command center at Salesforce headquarters in San Francisco I spoke to four executives about social media listening and how it has changed the nature of their business.
5 Business tips from the Cake Boss
(Salesforce.com Blog 6/13/2013)
The CEO of Cake Boss talks about using social media to drive his business.
The Social Media Guide
(Phoenix Focus Magazine 5/1/2014)
You don't need to master every platform in order to excel at social media. Here's an essential guide to what you really need to know in order to gain a successful following for your small business, your career or in your community.

Personal Essays

Family Tied
(North Bay Bohemian 8/16/2006)
A personal essay about my Mother's morphine overdose and subsequent recovery while living with ALS.
Breaking Up the Gmail Way
(The Advocate 10/23/2007)
A personal essay about my ex-partner and how our google search histories linked together.
Why I Never Became Jenny Friedlander
(Whole Life Magazine 2/1/2013)
This is a personal essay I wrote for Whole Life Magazine, featuring a bit of back story about my ancestry and present circumstances.
Breaking the Rules
(San Francisco Chronicle 1/18/2005)
A Mother's Unconventional Life Inspires those around her.
The Dog or Me?
(Curve Magazine 1/18/2010)
Personal Essay in Curve Magazine about how I broke up with my ex during a period in which she was becoming attached to a miniature bull terrier.
How I Came to Tie a Tie on a Boy
(Dot429 Magazine 10/12/2014)
Personal essay about the death of my girlfriend's ex.
The Big Picture
(SF Chronicle Magazine 5/6/2007)

Environment

Eco-friendly Decorating
(HGTV.com 3/1/2007)
A 1,500 word piece which offers essential information for decorating and furnishing your home in an environmentally sustainable manner.
Cool the Earth website
(Cool the Earth 11/1/2008)
I wrote the majority of the web copy for this environmental school-based non-profit, which includes "climate change 101" a primer about global warming, a complete history of the company as well as many other details about this global warming awareness program running in over 150 schools and youth groups.
Al Gore's The Climate Project partners with Cool the Earth
(Cool the Earth and The Clmate Project 4/23/2009)
The Climate Project, an international non-profit founded by Nobel Laureate and former Vice President Al Gore, is announcing its partnership in an educational outreach venture with Cool The Earth, an organization that inspires children grades K-8 and their families to take simple actions at home to lessen the threat of global warming.
The Renewable Energy Boom - Cover Story
(Phoenix Focus Magazine 4/15/2011)
Cover story on the new frontier of renewable energy; from solar to wind to hyrdo power.
Cool the Earth and Chabot Space & Science Center Press Release
(Cool the Earth 4/15/2011)
Sleuthing Lyme
(San Francisco Chronicle 5/1/2006)
This is a scientifically researched op-ed about the Politics of Lyme Disease.